As the music industry landscape shifts, the ability to make a living has become the new benchmark for success in the music business. A theory exists that in order for this to happen, an artist must have at least 1000 "true" fans. Here we look at the details behind this…
Category archives: Social Media
Seth Godin Shares 6 Words That Should Guide All Of Your Marketing [YOU MUST LISTEN TO THIS]
This week, marketing guru Seth Godin joins Michael Brandvold and Jay Gilbert on Hypebot’s Music Biz Weekly podcast. So much great information is discussed, that every single musician, big or small, can use. This is MUST listen episode. ________________________ Seth Godin is the author of 18 books that have been…
How to Identify and Engage Your Ultimate Fan [Cyber PR]
Out of your online following, how many true “fans” do you actually have – people who know you, like you, trust you and would part with money to hire or support you? It’s a questioned asked often by Ariel Hyatt and her team at Cyber PR. Do you know what…
A Simple 3-Step Approach to Successful Social Media Advertising
There’s so much to learn with social media advertising that it’s difficult to know exactly where to start.
A Special Thanks To Our 56,000 Twitter Followers
Hypebot recently passed 56,000 followers on Twitter, and we just wanted to thank you for helping us hit that milestone! Add in the 32,500 who follow our sister site MusicThinkTank, and our reach on Twitter exceeds 88,000. That’s an impressive army dedicated to building a new and better music ecosystem….
How To Strike Facebook Ad Gold With Custom And Lookalike Audiences
Facebook’s massive user base makes it an incredibly powerful tool for reaching people, but it can be difficult to use effectively. Here we look at how two features, Custom Audiences and Lookalike Audiences, can be used to better market your next show or concert series on Facebook. __________________________ Guest post…
Musical.ly’s Userbase Is Crashing – Just Like Vine, Dubsmash & Snapchat
Is Musical.ly truly worth $1 billion? Earlier this morning, Beijing-based ByteDance Technology Co. acquired popular lip synching app, Musical.ly. According to the Wall Street Journal, the final sales price will fall between $800 million and $1 billion….
T Swift Legal Rep Tries To Quash Critical Blog Post With Bogus Defamation, Copyright Claims
It’s release day for Taylor Swift’s new album "Reputaion," but all is not right win Swift World, after a blogger wrote a post concerning her "unofficial position as a white supremacist hero." Although said post didn’t go so far as to suggest Swift has encouraged the belief, it was enough…
Social Listening Tips For Artists
Social listening, the process of monitoring digital conversations around your music as you release it, can help give artists insight into how your fans feel about your work, as well as helping to boost your engagement and, potentially, revenue. ___________________________________ Guest post by Ta’Rikah Jones of the Symphonic Blog Your…
5 Hacks to Get More Social Shares
How to make more people post about your content.