Category archives: Social Media

100 Blogs To Submit Your Music To

As a musician, being heard at all is one of the greatest challenges you’ll face, regardless of actual skill. Getting music bloggers to give you the time of day, much less cover your music is usually an arduous and time-consuming process. Here we look at how to make the process…

10 Free Tools For Automating Your Social Media

A lot of artists may not have the either the time or the patience to meticulously curate their social media presence across a multitude of different social media platforms. In such instances, these handy automation tools can help make the job that much easier. ________________________ Guest post by William Grigsby…

How To Build Your Own Devoted Fanbase

As a band or artist, few things are more beneficial to your musical career than a devoted fanbase, guaranteed to show support. Here we look at how you can build your own completely devoted legion of fans. ________________________________ Guest post by K. O. Vonn of BandBasher What do Taylor Swift,…

Youtube Dips Toe Into Social E-Commerce With Ticketmaster Partnership

A recent announcement by YouTube has revealed that the popular video sharing site will be allowing Ticketmaster to use its site to connect users directly with tickets. While the deal is non-exclusive it does represent a move by Google to begin diversifying away from advertising revenue. _______________________ Guest post by…

Q&A With Downtown Records Noah Jackson

In this interview Noah Jackson, content and social media strategist at Downtown Records, discusses the importance of artists keeping up with marketing tech, as well as the value of messenger bots and strategies for getting them to work effectively. _________________________________ Guest post Veselina Gerova of The Message Can you tell…

Armada Music’s Nicolet Hofman On Branding, Bots and Marketing Strategies

In this piece we chat with Nicolet Hofman, the marketing powerhouse behind Armada Music’s roster of artists about online branding, bots, and marketing strategies for the future. __________________________ Guest post by Veselina Gerova of The Message Behind The Artist is a Q&A style interview series featuring the people behind the…

Why So Many Musicians Get Digital So Very Wrong

Here Amber Horsburgh delves into the issues behind common industry misconceptions surrounding digital strategy, and the danger of simply treating digital as a communication channel, as well as the importance of understanding and taking full advantage the marketing opportunity digital provides. ________________________ Guest post by Amber Horsburgh, VP of Strategy…

What’s Not To Like About Facebook’s (Non-Existent) Music Licenses

Owing to their ability to duck behind DMCA ‘safe harbor’ rules, Facebook has been able to get along without paying royalties on the music which, undeniably, add an appreciable amount of value to the platform. This could change though, with Facebook finally headed to the negotiation table. ____________________________ Guest post…

Music Messenger Bot Startup I AM POP Opens UK Office

Amsterdam-based Facebook Messenger music bot startup I AM POP has hired Sam Taylor as its London-based Chief Commercial Officer. The appointment coincides with the opening of a new office in Shoreditch, East London, which will house the company’s marketing and partnerships teams. Taylor joins after nearly two years as UK…