Social media allows you to present yourself however you want but, in the long run, people know who is authentic and who is not.
Category archives: Social Media
This PR Guru Says When It Comes to Social Media, Stop Doing These 5 Things Right Now
Jessica Abo sits down with the founder of MB Social to get tips on you can help your brand break through all of the noise online.
Engaging Fans Via Messenger Bot: A How-To Guide
As organically reaching your fanbase via socially media has become increasingly challenging, artists may often be inclined to give up hope and instead seek to connect with fans via paid social media campaigns – messenger bots, however, provide a better solution. ________________________ Guest post from The Message Everyone knows that…
5 New Instagram Metrics You Should Watch
Given its large music audience, Instagram is likely a mainstay of any artist’s social media toolkit, meaning it’s essential to stay abreast of changes and updates to the platform. In this piece we look at five recently added Instagram metrics artists should be keeping an eye on. ___________________________ Guest post…
Snapchat Redesign Likely Coming Too Late
With a user interface that has long been a source of contention, it seems Snapchat’s heavily touted redesign will likely be coming too late to do the company much good, although there is some skepticism as to how much it would have helped the company anyways. _____________________ Guest post by…
Beware of Relying on Fake Social Media Followers. Ever Heard of ‘Shadowbanning’?
It’s scarily easy to grow your numbers rapidly if you’re willing to resort to fake traffic. But if you do, brace yourself for the consequences.
4 Reasons You Should Use LinkedIn To Advance Your Music Career
While most musicians take the time to actively develop their presence on sites like Facebook and Instagram, many artists may not bother with what the perceive as the more ‘corporately oriented’ LinkedIn. This could be causing them to miss out on a number of beneficial connections, however. ______________________________ Guest post…
Jessica Page Of Indie Label Mom + Pop Talks Marketing, Messenger Bots and More
In this interview Jessica Page talks about her time in the music industry, from her origins at startups and in media distribution, as well as about her current position at Mom + Pop Music and current social media marketing strategies. _________________________ Guest post by Veselina Gerova of The Message Hey…
3 Mistakes Musicians STILL Make On Social Media [Cyber PR]
Ariel Hyatt and her Cyber PR team have been working for years to teach musicians the basics of social media and online fan interaction; and we’ve always done our best to help spread the word. But too many musicians and music marketers don’t seem to have gotten the memo. ___________________________…
Tips, Creative Ways To Use Instagram Grids
Splitting a single photo into equal individual tiles for a grid photo posting has become a unique and effective way for artists and their PR teams to tout new material and engage fans. Here we look at some creative tips for using Instagram grids. _____________________ Guest post by Ta’Rikah Jones…