Chance The Rapper and 5 Core Functions On Influence & Persuasion

In this piece Zach Fuller pf MIDiA explores how the five core functions of influence and persuasion, as explored in Robert Cialdini’s new book can be seen to manifest in the world of content commerce in the music industry. ____________________________ Guest post by Zach Fuller of Midia Regular readers of…

Digital Marketing Tools, Resources For Independent Artists [Part 2]

In the second half of this two part series, Raj Shah shares with readers an arsenal of tools and resources available to the independent artist which can be an invaluable asset in taking their marketing to the next level and driving them towards industry success. ____________________________ Guest post by Raj…

Master The Messenger Bot: Closing The Marketing Gap

Messenger bots have shown to have some of the highest open rates of the many forms of marketing channels available. Here we look at some of the different tactics you can employ in order to get your audience and fans to interact with your bot once it’s launched. ____________________________ Guest…

Musician’s Guide To Building A Social Media Foundation

For DIY artists, social media is something of a mixed blessing. On the one hand it has made self-promotion much more accessible, but it can also be a challenge to know where to begin. Here we look at some of the most important tips for gaining a following of fans…