With so much advice about finding success in the music industry, there are a number of romanticized myths floating around that have gained more traction than they deserve. Here we debunk five such misconceptions. ________________________________ Guest post by Angela Mastrogiacomo of the ReverbNation Blog In this industry it can be…
Category archives: Social Media
Promoting An Event On Social Media In 12 Steps
Social media is one of the best avenues through which to spread the good work of your upcoming show, with different platforms catering more to different demographics. Here we look at how to customize the strategy behind your posts, and successfully pull you audience in. ____________________________ Guest post by Ronnie…
Want to Be More Like Elon Musk and Beyoncé? Here Is Who They Follow on Twitter.
For many of the biggest personalities, they take the less-is-more approach.
Facebook Just Signed a Deal With the Largest Music Publisher In the World
Universal Music Group inked the first deal with Facebook. Now, it’s Sony/ATV’s turn. Facebook’s music ambitions are rapidly taking shape, thanks to a pair of momentous deals. Late last year, the social network finalized a groundbrea…
4 Strategies For Utilizing LinkedIn In Your Music Career
While a powerful resource in its own right LinkedIn, a social networking site focused on careers and networking, is highly underutilized by musicians. Here we look at some important benefits LinkedIn Can provide to Artists in their careers. __________________________ Guest post by Simon Tam of Last Stop Booking Linkedin is…
Facebook, Instagram Sign Sony/ATV Licensing Deal
Facebook and Sony/ATV music publishing announced on Monday that they have signed a multi-year, multi-market licensing deal for the social media giant, it’s Instagram photo and video service as well as Oculus, the virtual reality platform. Late last year, Facebook announced a publishing and recorded music deal with Universal Music…
What You Can Learn From These 3 Celebrity Women on Using Social Media for Social Good
From including your audience in your brand story to being a resource, here are some tips to help you do good on social media.
How To Build A Messenger Bot Flow
For bands and artists, messenger bots have become one of the best ways of reaching your fans via social media, with their impressively high open rates. Here we examine Flow, a new feature which allows you to send messages containing rapid reply buttons and easy accesss to on-demand content. ______________________________…
Michael Schneider, Hard 8 Management & Folsom Records [INTERVIEW]
In this interview, Hard 8 Management and Folsom Records’ Michael Schneider sat down to talk about his work, the importance of technological innovation in marketing, and the value of messenger bots in marketing. ______________________________ Guest post by Veselina Gerova of The Message Behind The Artist is a Q&A style interview…
Have We Reached Peak YouTube? Top Creators See Major Slowdown
Top YouTube stars are seeing a major slowdown in subscriber growth and views, according to a new analysis of traffic and other stats. Some of the shift is being blamed on changes in its algorithm, but many others are speculating that Google’s video behemoth may have reached peak viewership. ____________________________________…