Rolled out in December, the Highlights feature on Instagram provides bands and artists alike an opportunity to emphasize preferred content to fans via their Instagram story. Here we look at several areas of their profession which artists can draw attention to using Highlights. __________________________ Guest post by Ryan Whitman, The…
Category archives: Social Media
7 Tips On How To Effectively Promote Music Events Using Hashtags
Instagram is currently one of the most appealing platforms for creators and lover of music alike. The popular photo sharing network’s hashtag feature provides an excellent marketing opportunity, provided it’s used correctly. Here we look at seven key hashtag strategies. _____________________________ Guest post by Brandon Stanley Instagram is the best…
Here’s the Entire Facebook Contract for Music Publishers & Songwriters
If you’re an indie publisher or songwriter, you’re probably going to hate Facebook’s music publishing contract. So far, we’ve been covering a string of licensing deals between Facebook and music industry rights owners. That inc…
The Hotel Owner Who Called Out a Blogger for Asking for a Free Stay Is Now Defending Her
Reactions on the internet can be knee-jerk and ruthless, no matter how good your intentions are.
Beggars Group’s Jo Morris Talks Indie Labels, Messenger Bots [INTERVIEW]
In this Q&A style interview, Jo Morris talks about their work at Beggars Group, a group of labels including 4AD, Matador, and Rough Trade, as well as their work with messenger bots and how artists can use messenger bots in their digital marketing strategy. _________________________ Guest post by Veselina Gerova…
How To Fight The Facebook Page Apocalypse
With Facebook making further, more dramatic alterations to its algorithm, what users see in their News Feed has now shifted, prioritizing person to person communication. So what can artists do to stay in touch with their fanbase? Here we offer some pointers. __________________________ Guest post by Bobby Owsinski of Music…
Media, Music Freak Out Over Facebook Changes After Becoming Reliant On Facebook
Facebook recently put out an announcement that it would be shifting the way in which it curated its content so that users would see more from family and friends and less from pages, brands and media companies. That triggered a mass freakout among many who have developed a reliance on…
A Twitter Hashtag Won’t Cost Much, But It’s Worth Its Weight in Goal. 3 Keys to an Effective Social Media Presence
You and your company can get ‘social’ even without a full-fledged marketing budget.
How To Use Your Email List Between Releases and Tours [Fighting The Facebook Page Apocalypse]
As we watch the Facebook Page Apocalypse to take hold, using email effectively is an essential if frustrating challenge, particularly if it’s between a tour or major release. Here Cheryl B. Engelhardt explores how to utilize your email list during this limbo period. ________________________________ Re-post by Cheryl B. Engelhardt from…
How This Former TV Producer Turned His Love of Food Into a Social Media Empire
Brunch Boys founder Jeremy Jacobowitz takes followers on a journey through New York’s most delicious spots.