[UPDATE 2] In this piece the team at We Are Instrumental explains how they were able to utilize TalentAI to identify a dark horse single performed by Britain’s Got Talent alum Calum Scott that found massive commercial success. _________________________ Guest post by Conrad Withey, CEO of We Are Instrumental It’s…
Category archives: Social Media
Facebook Licensing Deadline Nears For Indie Musicians
The deadline for unaffiliated independent musicians and rightsholders to get paid for use of their music on Facebook by registering with the Harry Fox Agency’s Rumblefish division is just 3 weeks away. Self-published songwriters and independent music publishers have until March 12th to opt in to a standardized direct music-licensing…
How To Grow An Audience With Grabbr Social Sharing Tools [CASE STUDY]
Independent musicians often have to find creative ways to stand out to potential listeners without the help of a major record label promoting their work. For this reason, Langston decided to get people talking about his music using something many consumers love – free downloads. _____________________________ Guest post by Erin…
How To Spot Fake Facebook Likes, Twitter Followers, YouTube Plays
While some artists may consider purchasing likes and follows as a quick route to success, the reality is that these fake social purchases are easily identified by any industry professional looking into your band. _____________________________ Guest post by Michael Brandvold of Michael Brandvold Marketing Seems like every year I end…
Improving Your Reach With Facebook’s New Algorithm
Artists who have seen their Facebook engagement take dip recent weeks following the change to the social media platform’s algorithm are unsurprisingly worried about getting their content see. Here we offer up some valuable tips for how to keep reaching your fans. ___________________________ Guest post by Jeanette of the Symphonic…
Google Is Sending You More Traffic Than Facebook
In the first week of February, Google sent publishers 40% more or 466 million more pageviews than it did in January 2017. That same week, Facebook sent 200 million fewer, or 20% less. This shift is happening as Facebook adjust its algorithm to prioritize posts from friends and family over…
Music Manager, Marketer Timothy Collins Talks Strategy
In this interview Swedish twenty-two year old manager and digital strategist Timothy Collins discusses his company UNLTD, the importance of innovation, and the challenge of breaking through the social media landscape. _______________________ Guest post by Veselina Gerova of The Message Behind The Artist is a Q&A style interview series featuring…
How To Develop Your Artist/Band “Story”
As a performer having a strong "story" can go a long way towards shaping your identity, your brand, and how you are perceived by potential fans. Here we look at some important tips on how to shape your story in order to communicate what you want it to. ______________________________ Guest…
5 Ways To Engage Fans After Facebook Algorithm Shakeup
As Facebook’s algorithm changes, it’s becoming harder for artists to stay connected with their fans as the service gravitates away from posts by businesses and media and towards what it perceives as more personable meaningful interactions. _________________________ Guest post by Bill Leigh of Eventbrite Things are changing at Facebook —…
Twitter’s Music Industry Liaison Exits For Role At Republic Records
After 3 years as head of music talent at Twitter, Lance Turner has joined Universal Music Group’s Republic Records as SVP of marketing. The former Capital Music exec will be based out of the labels Los Angeles office. Republic is home to The Weeknd, Ariana Grande, Florence + The Machine,…