Category archives: Social Media Marketing

Marketer John Crestani shares some of his favorite tactics for getting the word out on his products.

Putting all of your marketing eggs in the social media basket is a dangerous game.

By applying these social strategies you can build a huge following with high levels of engagement.

Having a strong personal online presence and familiarity with tools like Slack or Trello are early indicators that a candidate may be the one.

Having a strong personal online presence and familiarity with tools like Slack or Trello are early indicators that a candidate may be the one.

Not telling your brand story, posting inconsistently and missing out on paid advertising opportunities could sink your brand.

Looking to get more followers? Here’s where to start.

Women often feel pressure to present a polished image. What does that mean for social media branding?

Images are mandatory for effective social media. Businesses that aren’t made for pictures need to get creative.

People are leaving Facebook and other giant platforms in favor of small, intimate ones. What does this mean to your small business?