Category archives: Social Media Marketing

Marketers need to think of social as a building block that has the power to support, inform and accelerate nearly every aspect of your business.

Inspired by Super Bowl marketing magic, here are three strategies brands should employ year-round to find success on social media.

If you have not figured out how, and when, to use Facebook and Instagram for your business, Jessica Abo has some tips from the co-founder of a social media and marketing agency.

The raw number of followers you have is much less significant than the number of highly engaged followers you have.

Facebook is just one of many, many ways to reach your audience.

If the thought of creating a social media presence for your personal training business has you overwhelmed, don’t be.

Product developer Ryan Diez reveals how he gets in touch with companies that are looking for new product ideas.

Enhance your game by publishing less content, not by bombarding your audience with pitches and posts.

The good news is they’re different, with distinctive attributes. Look to the nature of your business to tell you which platform will yield the better results.

A selfie station in your boutique or a check-in special at the bar. That’s how you stand out.