Category archives: Social Media Marketing

Businesses worldwide have shifted focus to gathering customers on their social media platforms rather than their websites.

How to use social media to promote your brand without risking your company’s reputation

Sell yourself, build your brand and engage your audience.

In general, keep politics far from marketing, but done with humor and pathos, political images can humanizes an ad.

Here are the secret avenues I have learned over the years that can lead you to big success with your social media strategy.

When it comes to picking a tool for your business, it’s a tall task to know exactly what’s right for you.

Most emerging ecommerce brands turn to digital marketing to increase sales

New study shows how Facebook likes alone don’t cut it.

Social media is about the long game and does require thoughtful planning, but there’s no need to break the bank for in-depth analysis and strategy-building.

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.