With the ubiquity of music access and a lack of any need for patience, the term "skip-rate" has crept into the modern music industry lexicon, and some new data behind why and when consumers are skipping songs (and thereby not generating revenue for the artist) has many in the industry…
Category archives: skip rates
Skip Rates: Why The First 30 Seconds Matter More Than Ever
With the album on the wane and attention spans shorter than ever, the first 30 seconds of of a song matter more than. Not only do they need to capture the listener’s attention, but in streaming, they determine if the songwriter is going to get paid at all. Skip rates…