While it would have been hard to believe a decade ago, vinyl is back on the charts as a medium of music consumption. In this piece we look at the pros and cons of putting your music on vinyl, and why a format that may seem cumbersome and expensive just…
Category archives: Retail & Vinyl
Do Playlists Kill Album Sales Or Multiply Them?
Michael Foster weighs in on how streaming and playlist culture is effecting album sales for niche genres including ambient, electronic, new age and electronica; and whether they could spell out the end of conventional albums or actually multiply sales. __________________________ Guest post by Michael Foster of Ambient Visions I read…
3 Tips To Make Your Merch Pop
While the classic merch items certainly have their place on the table, and will sell reliably well, developing a product that stands out and is brand specific can go a long way towards strengthening your image, creating a bond with fans and, of course, making additional money. ___________________________ Guest post…
Where Fans Discover New Music In 2018
As the music industry has changed, so too has the way in which consumers find new music, but music discovery remains one of the most important aspects of the music industry, and is the holy grail for artists and promoters. Here we look at prevailing music discovery trends of 2018….
Why Vinyl? The Reason Record Collectors Collect
In this piece Sunny Stuart Winter takes on the question of why vinyl (now in its best year since 1991) has such appeal for collectors, and what the demographic of record collectors looks like in the wake of Record Store Day 2018. ____________________________ Guest post by Sunny Stuart Winter Follow…
4 Ways To Make Your Next Album Release Successful
While all the excitement and buildup preceding an album release can make you eager to get it out the world as soon as possible, an album release should be carefully planned and orchestrated in order to avoid a disappointing flop. ______________________________ Guest post by Angela Mastrogiacomo of the ReverbNation Blog…
What Is A Retail Marketing Plan And How Can You Use It To Sell Your Music?
Here is a look at what a retail marketing plan is, why it’s important for artists to have one, what goes into a good detailed plan and, just as importantly, what should be left out. ____________________________ Guest post by Sammy Pisano of The Orchard’s The Daily Rind The continued growth…
Why EPs Are Still Important
EPs have existed for a long time as a great way for artists to test the waters before dropping a full length album. Here we look at the benefits of having an EP, how to use it, and the history behind the format. __________________________ Guest post by Ellie Batchiyska of…
Using Merch Sales To Engage With Fans
While making money in the music has in many ways changed and become much harder over the years, merchandise sales have generally remained much the same. Additionally, merch provides an excellent opportunity for artists to build a connection and better engage with fans. _____________________________ In this latest article from MusicThinkTank,…
The Music Industry Doesn’t Need To Be Saved
In this piece Bobby Owsinski refutes the idea that technology will "save" the music business, arguing that as long as people want to hear music, there will be a business around it, and that things like blockchain tech can only be so beneficial. __________________________ Guest post by Bobby Owsinski of…