Rebranding may be one of the most important investments your company makes. Learn how to structure business training that supports the rebrand efforts and why it’s critical to your success.
Category archives: Rebranding
Trader Joe’s is Renaming International Products After Petition Calls Out Racist Branding
The packaging in question features names like ‘Trader Ming’s,’ ‘Arabian Joe’s,’ and ‘Trader José,’ among others.
Trader Joe’s is Renaming International Products After Petition Calls Out Racist Branding
The packaging in question features names like ‘Trader Ming’s,’ ‘Arabian Joe’s,’ and ‘Trader José,’ among others.
Why Hiring an Expert Is Smart When Undertaking a Rebrand
Bringing in external help may seem overwhelming, but a branding expert can provide a lot of insight that you may not be able to provide from an internal perspective.
Going Out of Style? Revamp Your Brand With This Marketing Strategy
You can use these three tactics to revitalize your brand’s relevancy through experiential marketing.
Remember Slice Soda? It’s Back — But Very Different.
Why these entrepreneurs bet on nostalgia for the old soda brand.
4 Ways to Know When It’s Time to Rebrand Your Business
Even the most incredible rebrand is wasted if you never actually launch it.
Why Weight Watchers’ Name Change Will Fail, But Dunkin’s Won’t
Weight Watchers is repeating a classic psychological blunder.
Papa John’s Files Trademark to Lose Its Apostrophe and Spotlights New ‘Papas’ Who Aren’t Its Founder
Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.
Why the Word ‘Recreational’ Should Be Retired
Want to destigmatize marijuana? We can start by calling it what it really is.