While technology and social media have opened up an incredible variety of opportunities for marketing, none remains as effective as that old school classic, word-of-mouth. Here we look at three key tips for how to harness this tried and true marketing technique. ____________________________ Guest post by James Shotwell of Haulix…
Category archives: Publishing & Songwriting
Songwriters vs Big Tech: Has The Tide Turned? [David Israelite]
[UPDATED] In this guest post, National Music Publishers Association head David Israelite explores how social media has shifted public opinion toward the songwriters and music publishers in their battles with Spotify, YouTube and other music services. _____________________________________ By David Israelite of the National Music Publishers Association [NMPA], This first appeared…
How To Make Smart Music Marketing Happen
In this final of a five part series on how to effectively allocate money in the correct places in order to benefit your music career, we hear from multiple industry experts on which creative marketing techniques can help artists can do to stay competitive in an increasingly challenging industry. ___________________________…
Pre-Adds, Pre-Saves Are The New Pre-Orders – Is That A Good Thing?
Much as streaming has replaced traditional album sales, Spotify and Apple music ‘pre-saves’ have replaced pre-orders. While these pre-saves are certainly good news for artists as a metric of gauging listener interest, there is concern that artists are missing out some valuable listener data as a result. ___________________________ Guest post…
‘Making the Brand’ For A Lasting Career In Music [Tunecore’s Shelby Kennedy]
For artists who are in it for they long haul, its important to think past their next release and to look at the big picture, spending time growing strong, engaging personas and building a personal brand that will last over time. _____________________________ Guest post by Shelby Kennedy, VP, Entertainment Relations…
Radio Nowhere – Is Anybody Alive Out There?
Radio giant iHeartMedia has filed for a $100 million IPO, even as it just emerges from bankruptcy. William Paterson University Music Business Professor David Philp takes a look at the state of terrestrial radio, its less than graceful handling of the internet’s rise, and why it needs to adapt, as…
Creators May Have Won Battle, But Lost War With EU Copyright Directive Passage
As the European Parliament finally pushes its long-contested Copyright Directive to passage (Article 13 included) many content creators are claiming victory over their tech overlords, but such immediate successes could overshadowed in the near future. _____________________________ Guest post by Bobby Owsinski of Music 3.0 The European Parliament finally is about…
MIDEM Announces U.S. Pavilion
MIDEM 2019 will host a U.S. Pavilion during its 53rd annual convention in association with AIMP, A2IM, Women In Music, Music Managers Forum-US, and others in Cannes, France, June 4-7. Access to the U.S. pavilion allows badge holders to more easily schedule and host meetings with international labels, publishers, distributors…
Lil Nas X And The Question: Who Defines What A Genre Sounds Like
Lil Nas X’s breakout smash "Old Town Road" was recently yanked from Billboard’s country charts, despite the songs massive success, owing to the song’s alleged failure to sufficiently embrace the genre defining elements of country music. Consequently, this raises the question: who gets to define what a genre sounds like?…
Independent Artists: Making The Music Video Decision
Music videos can be a powerful tool for artists, helping them to both raise their profile and directly communicating and artists artistic image. That said, music videos no longer carry quite the clout they did a decade or more ago, and the typically high cost of production can making the…