Success in the modern marketplace requires a savvy mix of social media, shareable content and even paid placement.
Category archives: Public Relations
The Secret to Media Attention: 7 Rules for Crafting the Perfect PR Pitch
The perfect pitch is your key to getting your idea heard, not ignored.
A 5-Step Checklist to Maximize Press Coverage for Your Business
You’re doing PR all wrong. The good news: It isn’t hard to start doing it right, and it might even cost less than you think.
What Startups Should Do Differently When It Comes to PR
Startups must specifically address the unique needs and challenges of being a new company while creating their PR strategy.
PR 101: How to Talk to a PR Professional
Here are five tips on having an effective conversation to help you reach your end goal.
How to Boost Your Digital Marketing With PR
Strategies to drive new business should complement — not replace — one other because they drive growth symbiotically.
4 Tips on Generating Buzz for Your Business, According to a PR Expert for Startups
Here are some of the best ways to get people talking about your company.
How Your Public Relations Effort Should Look Like a Military Assault
Content marketing is your “troops on the ground.” Your PR “air cover” provides those troops with third-party credibility.
24-Year-Old PR Mogul Richard Lorenzen’s 5 Tips for Millennial Entrepreneurs
Look for base hits, not home runs, this PR professional advises.
4 Tips for Handling a Delta-Sized Customer Experience Debacle
Learn from Delta’s crisis communications strategy.