Category archives: Public Relations

Journalists are people, too. Addressing their challenges helps eliminate obstacles to your company’s getting PR.

Today’s technologies can make corporate snafus go viral in an instant. Fortunately, they can also be used to nip them in the bud.

Netflix’s response to its Kevin Spacey PR crisis shows that nothing is more important than protecting the brand you’ve worked so hard to build.

Make friends with journalists, and have a story to tell.

Technology might be your best friend when it comes to standing out in a sea of boring press releases.

Getting coverage in the mainstream press is more than just sending a pitch email to a reporter.

You sold your story to your customers. You can sell it to the media too.

In a world where a company’s reputation can come crumbling moments after a single ill-advised tweet, one interview gone awry can be just as damaging.

In a world where a company’s reputation can come crumbling moments after a single ill-advised tweet, one interview gone awry can be just as damaging.

How the cereal brand courted — and then avoided — controversy.