Category archives: Product Launch

A few tips to help you make a big impact on launch day.

Are you ready for a second-generation product? Here’s what to remember.

I’ve seen my fair share of product launches fall flat. Here’s how you can avoid that fate.

For long-term success, you need a different strategy.

Heighten your visibility, avoid costly mistakes and build buzz with these strategies.

Here are five things I learned from crowdfunding that prepared me to take the leap.

Start marketing before your launch, and customize your approach to the product and its target market.

Whether you’re going to have a small soiree for angel investors or a full-out bash, you’ll need to create a plan and go from there.

Instead of being first to the marketplace, being last may actually present more opportunities.

Don’t launch with a whisper; launch with a roar. Here’s how.