Category archives: PR

How To Compose A Great, Attention Grabbing Press Release

Even if you have all your ducks in a row when it comes to your social media presence and your website, press releases can often end up taking a back seat when it comes promoting your latest release. A solid, attention-grabbing press release is critical to a successful release strategy,…

5 Things Your Email Press Release Must Have

When it comes to emailing press releases, acting as your own PR team makes an already challenging task even harder, and if you’re hoping for industry gatekeepers to even give you the time of day, there are five essential things you absolutely need to be sure to include. ______________________________ Guest…

The Quickest Way To Improve Your Music PR

Email has established itself as the frontrunner when it comes to music PR, but the more people figure this out, the more crowded inboxes are getting, making it that much more critical that you up your email marketing game. Here we look at some some of the fastest ways you…

What Musicians Should Ask Themselves Before Hiring A Publicist

Sure every wants to be successful, but the route to success tends to vary wildly across the industry, and while the help of a publicist can do wonders for advancing the career of some artists, hiring one before you’re ready, or when it’s simply not right fit, can be a…

Getting Press For Your Music Harder Than Ever, But Maybe That’s Not A Bad Thing

New information suggests that indie music publicists have been struggling with a media landscape that’s getting smaller and smaller, making it that much harder get coverage from an ever shrinking pool. Still, as Chris Robley here suggests, as the power of the press decreases, it’s one less gate keeper for…

A Brief Guide To Writing A Music Press Release That Collects New Fans

Once your music is ready for release, the next step is to prepare a carefully crafted press release that will communicate to any reader all the key information about your music in way which is comprehensive, clear, and to the point, and which draws fans in. Here we look at…

5 Emails Music Publicists Enjoy Getting From A Band/Artist

A lot of pieces need to fall into place for an up-and-coming band to get coverage from a publicist, but a simple lack of good manners can be a dealbreaker right out of the gate. Here we look at five different types of emails music publicists actually love to receive….

Guide To Writing A Press Release Music Journalists Will Actually Read

In a saturated marketplace like the music industry, writing a press release that anyone will give a second glance is an uphill battle. That said, by including all the key elements and a nice personal touch, you might just be able to get a music journalist to actually read it….