How do you spend money on press and pr? You have the money I promise you. It might not seem like you have the ability to pay for these things, but you probably do and need to reallocate your life. If you are an independent artist, you might be spending…
Category archives: PR
One Music Marketing Trick Every Artist MUST Avoid
Marketing your music is a complex challenge. What works for one listener or fan could fall flat with another, and artists will often jump through hoops and try all kinds of schemes as they fight against anonymity. While it’s good to try a variety of marketing tricks, there’s one every…
You’ll Be Shocked At The Number Of Fake Followers These Top Music Celebs Have
Pretty much every kind of social media capital is available for sale these days, and followers are no exception. Surprisingly, however, the very people whom you would think didn’t need to purchase fake fans have, for one reason or another, accrued vast swathes of these artificial followers. __________________________________ Guest post…
Music Think Tank Weekly Recap: How To Write A Hit • Protect The Headliners • Getting Pumped For Your First Major Gig • More
This week on MusicThinkTank, our contributors broke down some of the reasons behind Old Town Road’s success, how you can keep the headliners at your summer festival safe, what you need to do to get your band sufficiently pumped for their first major show, and more. Sam Dawson | How…
Shira Knishkowy Exits Matador To Join Spotify
Shira Knishkowy has been appointed Spotify’s communications manager, the streamer has confirmed. Knishkowy joins the streaming giant from Matador Records where she has worked since April of 2015, most recently as its director of publicity. During her tenure with the label, she worked closely with artists including Lucy Dacus, Kurt…
Guide To Generating Music Marketing, Promotion And Publicity Opportunities
A look behind the scenes of how to identify similar artists who have succeeded in cultivating significant coverage and promotion, and how to research their success and identify their fanbase in order to broaden your own marketing opportunities. ________________________________ By Randy Chertkow and Jason Feehan from the Disc Makers Blog…
3 Strategies For Reviving Cold Music Industry Contacts
If you’ve entered the difficult world of music PR, you’ve doubtless faced the bone-chilling silence which greets most of your pitch emails. Getting a response to your carefully crafted email can largely hinges on finding just the right person to contact – here we look at some helpful tips for…
Tips For Pitching Your Music To Blogs, Writers
With music blogs easier than ever to create, the internet has been flooded with a number of exciting pitching opportunities for artists and their promoters. So how can you reach out to these industry writers in a way that will actually yield results? ________________________________ Guest post by Cait McMahon of…
5 Ways To Build Relationships With Bloggers, Journalists
Inundated as they are with pitches, music, and countless musicians trying to capture their attention, the idea of developing a meaningful relationship with music bloggers or journalists may seem like an unrealistic goal, and while it is challenging, there are few practices that can increase your odds of connecting with…
4 Signs You’re Ready To Hire A Music Publicist
As an artist, the number day to day demands you face in writing, touring, practicing etc. can make it challenging to carve out time to speak with music journalists, a frustrating and often dead-end endeavor. So how do you know when it’s time to take the plunge and hire a…