Home renovation startup Sweeten created trust as the foundation of its business — and now it has $1.5 billion worth of work in its pipeline.
Category archives: My First Moves
Why the Founders of Senreve Built a Fashion Brand in Silicon Valley
Fashion is all about insider status, but to truly innovate, these founders wanted to break away from the pack.
Millennials Can’t Get Enough of This Tableware Brand
Kathryn Duryea didn’t want Ikea dishes, and she didn’t want fancy china. And she bet other people her age felt the same.
Larabar’s Founder Stocked Shelves at Whole Foods to Learn About Retail
By starting at the bottom, Lara Merriken got a quick education to food-product sales and marketing.
How This Founder Raised Venture Capital — Before She Built Her Debut Product
Interior designer Nicole Gibbons knew she could create a better interior paint brand. She also knew she couldn’t bootstrap the process.
She Sold Botox in Beverly Hills. Now She’s Changing the Industry’s Face
Nicci Levy wanted to create a better experience for women who got medical skincare treatments. Three years later, Alchemy 43 has locations on both coasts.
She Was Rejected On Shark Tank. Then She Used That To Her Advantage.
Melissa Butler knew her line of brightly colored lipsticks would be a hit. So when the beauty industry ignored her, she kept moving forward.
This Founder Built a National Business By Helping Kids Get Into College
Neha Gupta’s College Shortcuts helps kids and parents navigate the paperwork and stress of college admissions.
When Their Investor Bailed, These Female Founders Launched Their Company Anyway
Riawna Capri and Nikki Lee bootstrapped a single hair salon in Hollywood. When a client requested a braiding style, the stylists decided to ‘own’ the trend.
How Coachella and an Old Postal Truck Helped Launch Ice Cream Brand Coolhaus
The founders of the beloved sweet treat started small and scrappy — and now they’re ready to take over the ice cream aisle.