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WEDNESDAY 10.23.19
Music Business News From Around The Web
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Marketing 2020: Strategies Creators Can Implement To Separate Themselves From The Crowd 

"The general consumer is seeing over 5,000 plus ads a day, a 60% plus increase in ad expose since 2015," writes the Nue Agency’s Jesse Kirshbaum and Clayton Durant of CAD Management. "Amongst all this noise and content saturation, a creative’s marketing strategy has become just important as the quality…

How To Write Improved Subject Lines That Get Your Promos Opened

Inundated as we all with a constant barrage of emails, chances are high that any promo email you send will be ignored and never opened. Unless, that is, you’re able to craft a subject line that’s truly masterful. Here, we review the different types of attention grabbing subject line. _______________________________…

Twitter Refuses To License Music, Pay Royalties [Op-Ed]

Attorney and artist advocate Chris Castle responds to a recent Pitchfork article by Eric Harvey which describes how intertwined Twitter is with music business, and how valuable a star-making tool it can be for artists. Castle counters that, while that may be the case, the company has done little to…

10 Stats That Prove You Need To Be on TikTok

TikTok played a pivotal role in the rise of the record-breaking hit “Old Town Road” by Lil Nas X, Blanco Brown’s “The Git Up” and Sueco the Child, whose track “Fast” garnered 17 million Spotify plays after he seeded a clip from the song on the video app. But just…

PledgeMusic Owes $9.5M Leaving ‘Little Prospect’ That Artists Will Be Paid says UK Court

[UPDATE] PledgeMusic entered liquidation with $9.57 million in debt and assets worth just $20,000, according to court documents obtained by Hypebot. With an "estimated deficiency" of $9.5 million and secured creditor Sword Row, LLC first in line, there is "little prospect" that artists and other creditors will be paid, according…

What Truly Makes A Fan

In this piece, Fred Jacobs compares radio and sports fans, highlighting the value of cultivating long-term enthusiasts, and the limits of numbers and data in defining passion. _________________________ Guest post by Fred Jacobs of Jacobs Media Strategies The blacksmith and the artist Reflect it in their art They forge their…

Epitaph, Anti Move Distribution From ADA/WEA To AMPED

Famed independent punk label Epitaph Records and its eclectic sister imprint, Anti-, have announced that AMPED, the indie distribution division of wholesale giant Alliance Entertainment, will be its new U.S. physical distributor. “Brett Gurewitz and Andy Kaulkin, respectively, have built Epitaph and Anti- into two of the most respected and…

FREE Google Home Mini Smart Speaker For All Current and New Spotify Premium, Family Subscribers

Spotify and Google are offering a free Google Home Mini smart speaker to every subscriber – bot current and new to a Spotify Premium Individual or Premium Family plan. The streamer says it is also planning new features with Google "that will make it even easier to discover and listen…