As any artist with an online presence should by now be aware, Instagram Stories are a major part of any effective social media marketing strategy. IG stories can do wonders for driving traffic to artist sites, as well as offering key metrics and which fans are engaging and what they…
Category archives: Musician
Music Marketing Pro Tip: Work The Line
For virtually every live show waiting in line is part and parcel of the whole experience, with often standing in a que for hours before a show kicks off. This time can make for a great, old school, real-world marketing for other artists, providing a captive audience who is clearly…
8 Great College Towns To Organize Your Next Tour Around
Getting to visit new places and share your music, live with an enthusiastic audience, is all part of what makes touring as a musician so amazing – and if you pick the right places, that eager audience willing to give you a shot will already be there. Here we look…
FRI. BRIEF: Spotify Takeaways, PledgeMusic Court Update, ICM Partners For Discovery, More
FRIDAY 8.2.19
Music Business News From Around The Web
Updated continuously under the More News tab
4 Mistakes To Not Make In Your Music Career
While the gauntlet of challenges musicians face has become a theme seen over and over again in popular culture and reality, many of these mistakes are as avoidable as they are devastating. Here we look at four common pitfalls artists stumble into and what can be done to prevent them…
Chartmetric Features: Market Coverage, Cluster Artists, Cross-Platform Performance, User Customization, BandsInTown & More
Here we look at some exciting new features Chartmetric is offering up this summer including genre clustering, BandsInTown tracking, performance ranking across streaming platforms, and much more. _________________________________ Guest post by Komala Prabhu Tirupachur of Chartmetric Chartmetric feature update as of July 19, 2019 Hi there, this is Komala, a…
What To Do With Morrissey, Ryan Adams And Michael Jackson
As the ugly truth about prominent musicians and their behaviors is revealed, Mike Henry here tackles the complex issue of radio’s moral obligation to refrain from giving airtime to those who have assaulted the innocent, whether as a group or on an individual basis. _____________________________ Guest post by Mike Henry…
Court Allows PledgeMusic To Sell Off Assets, UK Music Industry Demands Investigation
PledgeMusic was in a UK courtroom yesterday to begin the process of "winding up" the company, the UK equivalent of liquidation of remaining assets. A UK judge has approved the process. Investigation Called For At the hearing, trade group UK Music called for an investigation, pointing out that the court…
Jury Rules That Katy Perry’s ‘Dark Horse’ Copied Christian Rap Song ‘Joyful Noise’
A jury found Katy Perry liable for copying the underlying beat of Marcus Gray’s 2008 Christian rap song “Joyful Noise” for her hit single “Dark Horse” in a unanimous decision handed down this week in Los Angeles federal court. Also found liable were Perry’s “Dark Horse” collaborators Lukasz Gottwald (Dr….
Playlist Placement Does Not A Marketing Strategy Make
While playlist placement has become the holy grail for many artists and their promoters, this new case study of sorts from Kieron Donaghue, looks at how playlist placement alone is not in and of itself sufficient as a marketing strategy. ________________________ Guest post by Kieron Donaghue of here.org.uk Last Friday…