In this piece Chaz Jenkins explains why implementing a broader approach to analytics is key to an effective marketing strategy, and why only looking at past data simply doesn’t provide enough information. ____________________________ Guest post by Chaz Jenkins of ChartMetric On my first day in a new role a few…
Category archives: Musician
Modern Touring: New School Tricks With Old School Hustle
Here we explore how both forward thinking entrepreneurial artists and music tech companies like Bandsintown are pushing the envelope on how they market themselves in order to launch successful tours. _____________________ Guest post from AWAL “I don’t like the VIP section. I prefer the mosh pit.” You won’t find Fabrice…
Cleveland’s Stella’s Music Club Launches Indie Record Label
Cleveland’s Stella’s Music Club has announced plans to launch their own record label Stella’s Records, sourcing music from artists and bands who perform at the nightclub. The label, launched in partnership with Cleveland-based recording studio Superior Sound Studios with producer Jim Wirt, who relocated from Los Angeles and sound engineer…
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Spotify, Apple, Amazon Urged To Label Indie Music [Petition]
With almost almost 30% market share overall, independent music is a music industry force to be reckoned with. But that share falls to below 20% on the major streaming services. In a effort to rectify the inequity, digital distributor Record Union is leading a campaign urge Spotify. Apple Music, Amazon…
For The Young, Music Drives Social Media
It is perhaps unsurprising that music tends to occupy a larger part your life when you’re young. Knowing this, it correlates that social media used by a 13 to 24 demographic would, to a greater extent, be driven by music, as a new study recently revealed. ________________________ Guest post by…
Chance The Rapper’s Manager Offers Tutorial In Reinventing The Music Business
Chance The Rapper and Pat "The Manager" Corcoran, two self-taught kids from Chicago, have set the bar for what independent artists can achieve. Chance achieved his success, which includes three Grammys as a completely independent, streaming only artist. In this Complex video interview, Corcoran shares their origin story, the philosophies…
Top 7 Collaborative Music-Making Apps
Technological developments in cloud storage capacity and improved connectivity in combination with a need for creative interaction between artists and engineers has led to the development of a variety of collaborative music apps. Here we look at seven such tool allowing musicians around the world to work together. _________________________ Guest…
AWAL Signs Viral Sensation Gus Dapperton
Kobalt’s AWAL has signed a worldwide recording deal with viral sensation Gus Dapperton. The singer, songwriter and producer is best known for his viral hits "Prune, You Talk Funny” and “I’m Just Snacking.” He averages nearly 1 million monthly Spotify listeners and has garnered 100 million cumulative streams in less…
AWAL Signs Viral Sensation Gus Dapperton
Kobalt’s AWAL has signed a worldwide recording deal with viral sensation Gus Dapperton. The singer, songwriter and producer is best known for his viral hits "Prune, You Talk Funny” and “I’m Just Snacking.” He averages nearly 1 million monthly Spotify listeners and has garnered 100 million cumulative streams in less…