While for years millennials were the target demographic of most music business marketing, Generation Z has since risen up as the primary stakeholder in the contemporary marketplace, which is in turn reshaping how artists, labels, and companies market themselves. _____________________________ Guest post by Alyssa Golden of the Berklee College Of…
Category archives: Musician
Why Being Independent Is So Important In Live Music
We hear from managers, promoters, and others about the value of relationships and community in the independent music sector, and why exactly being indie matters so much in live music. _____________________________ Guest post by Chris Zaldua of Eventbrite RELATIONSHIPS ARE THE CONNECTIVE TISSUE OF THE INDEPENDENT MUSIC COMMUNITY. It takes…
50 Year After Abbey Road: Two Worlds Of Music Listening
With the Beatle’s Abbey Road near the top of the charts 50 years after release, MIDiA analyst Mark Mulligan explores how older, physical-focused music fans remain the quickest route to high-value, large-scale revenue, as well as, much and how little has changed in the music industry. __________________________ By Mark Mulligan…
45 Best YouTube Channels To Promote Your Music
Veteran music marketer consultant Amber Horsburgh graciously shares her list of the 45 Best YouTube channels to promote music to for artists at all levels. "YouTube channel promo is a great way to find new audiences," says Horsburgh, "which in turn builds your own YouTube subscriber base. Especially for official…
Bandsintown Offers Discounts For 5 Top Artist Services
As part of the launch of its new Bandsintown For Artists platform, which includes free fan messaging, analytics and more, Bandsintown has partnered with a curated group of services and platforms offering special discounts to musicians and their teams and designed to help grow a career in music. The first…
Going On Tour? Plan For Space Travel [Martin Atkins]
Touring can present a number of challenges, all of them made harder by the pressure it puts on your ability to think. Here we look at how planning ahead and treating the tour as if you’re going into orbit in space can help prevent disaster on the road. __________________________ Guest…
How To Be A Better Singer
When it comes to improving your abilities as a singer, one of the best things you can do is seek some form of professional instruction or tutelage. While raw talent can certainly help to an extent, overextending yourself without proper training can damage your voice and bring your career to…
Free 5 City ‘All Access’ Music Career Fairs Begin Tues. sponsored by HoB Music Forward Foundation
The House of Blues Music Forward Foundation begins its second annual series of free music industry-focused career fairs “All Access Fest” in 5 cities starting this Tuesday, Oct. 8. Slated for five U.S. cities – Chicago, Illinois; Las Vegas, Nevada; Los Angeles, California; Orlando, Florida; and New Orleans, Louisiana -…
RIAA Releases “Notorious” Copyright Offenders List
Copyright violation remains an ever-present issue in the music business, affecting not only an artist’s ability to make money, but also that of labels. Consequently, the RIAA annually drops a list of the top offenders. Here we look at who this year’s guilty parties are. _________________________ Guest post by Bobby…
U.S. House Judiciary Committee Asks Spotify For Apple Complaint Details
The U.S. House Judiciary Committee has asked Spotify for information about its anti-competitive complaint against Apple, according to Reuters. Earlier this year, Spotify filed a formal complaint in the EU alleging that Apple was limiting access to its customers through restrict practices and high app store fees. Reuters reported that…