‘Stupid’ Propel’s Ashnikko To TikTok Superstardom

The channels through which artists rise to stardom are changing along with rest of the industry, as evidenced by rapper Ashnikko’s rapid ascension to stardom as a direct result of her popularity in the world of Tik Tok. _______________________ Guest post by James Shotwell of Haulix Fast-rising rapper Ashnikko has…

Musicians Can Launch Their Own Paid Streaming Service with Waterfall

Legendary progressive musician Neal Morse joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast to talk about Waterfall Streaming. Waterfall is a new platform that allows musicians to create their own subscription streaming service. On Waterfall, the artist makes 85% of the monthly subscription fee, which is…

Sony Launches Spotify Data-Driven Personalized Merch For Bring Me The Horizon

Sony has launched a line of customized merch created by Spotify data for the fans of UK rock band . The ‘Amo in color’ initiative connects streaming with physical merch utilizing Spotify data to generate unique T-shirts based on fans’ listening habits. The dedicated website directs fans to log in…

Beyond The Video: Fan Engagement On YouTube

While many artist’s focus on YouTube’s ability to deliver music and videos to their fans, the video sharing platform has a plethora of other offerings beyond this that can be invaluable resources for keeping your fanbase up to date on your activity, as well as gaining the attention of channels…

Last Week In Music Commentary

Commentators inside the music business this week weighed in on the power of musical reinvention, why planning for space travel is the best way to prep for a tour, what it actually feels like to be a musician in the audience, and more. Power Of Music Reinvention Going On Tour?…

It Bears Repeating: Why Repetition In Music Is A Good Thing

While on of the main complaints about satellite and broadcast radio is that the same songs get played over and over again, numbers suggest there’s a major disconnect between what people say they don’t want, and what they actually enjoy listening to, and that musical repetition is actually a good…

Michael Stipe Of REM’s New Single Isn’t On Spotify, Apple Music or YouTube

You can’t find Micahel Stipe of REM’s new solo single "Your Capricious Soul: on Spotify, Apple Music, YouTube or almost anywhere else. Stipe’s solo debut is currently available exclusively on MichaelStipe.com. The new release was timed to coincide with October 7th’s “International Rebellion” climate justice protests and for the next…

Digital Music Marketing Pioneer Jay Franks Dies, Age 47, Leaving "An Immense Legacy" says Lucian Grainge

Digital music marketing pioneer and Universal Music Group SVP of Global Streaming Marketing Jay Frank, age 47, has died after a battle with cancer. “Jay leaves an immense legacy." Sir Lucian Grainge, the chairman and CEO of UMG, said in a statement. "He was a creative and tireless leader who…

Getting It Done: The Week In D.I.Y and Indie Music

This week, we once again had a whole host of valuable tips and ideas for the industry’s do-it-yourselfers, including a look at what data metrics can do for you, how to have difficult conversations with your bandmates, which types of social media postings cultivate the most engagement, and much more!…

Music Think Tank Weekly Recap: Broadcast Tech • Soundtrack To Sleep • Make Your Music Stand Out • More

On MusicThinkTank this week, our contributors shared articles on new broadcast tech that’s reshaping the live music experience, how to get a better night’s sleep through the power of playlists, what it takes to make your music stand out from the crowd, and more! Jordan Calvano | APPIX Broadcast Tech…