In this rummage back through a busy week of music industry happenings, we revisit Facebook’s new video ranking system, the problem of how pervasive anxiety and depression is in among independent musicians, check back in on Fyre Fest’s Billy McFarland (now penning a new memoir from jail), and more! Facebook…
Category archives: Musician
TOP POSTS: This Week’s Most Read Posts On Hypebot
This week, some of Hypebot’s most popular, chart-topping articles covered the music industry’s reaction to PledgeMusic’s bankruptcy, the growing rift between Spotify and the rest of the music business, some impressive new numbers on the earnings of DIY artists, and more! Artists, Music Industry React To PledgeMusic Bankruptcy Tough Love:…
Marketing Smart: Who Is The Audience? [Jack Udell]
While many artists seek exponential growth borne of a viral stunt, too many of them focus on the tactics and strategy of making this happen without giving enough thought to what it is that their audience actually wants. _________________________ Guest post by Jake Udell from Art of Manager I need…
Playlist Manipulation Will Create A Crisis In Streaming says MIDiA’s Mark Mulligan
Label and artist manipulation of songs, playlists and the streaming services themselves will lead to a crisis, says MIDiA analyst Mark Mulligan. "The paradox here is that casual fans have the potential to generate more streams than engaged listeners," says Mulligan."Streaming makes casual listeners ‘more valuable’ than aficionados." _______________________________ By…
Move Over Music, Spotify App Redesign Spotlights Podcasts
Spotify’s $500 million investment in podcasting is driving a new version of its app that will give podcasts more prominence. The goal is to make it easier to find and listen to podcasts. Its unclear how the changes will effect music and music discovery is unclear. But its hard to…
How To Create A Great Music Marketing Plan
While the term ‘marketing’ gets tossed around a lot in the music business community, it’s important to take a step back and think about what that word actually means in a 2019 context. Here Angela Mastrogiacomo breaks down how marketing can be effective for you, and why it’s so crucial…
Musicians Mental Health Survey Is Wake Up Call To Redefine Success says Record Union’s Johan Svanberg
The music industry needs to redefine the meaning of success as part of an overdue effort to protect the mental health of creators, says Record Union CEO Johan Svanberg. A new survey of independent musicians showed that 73% struggled with stress, anxiety and/or depression in relation to their career. Among…
Industry Calls For Gov’t Investigation Of PledgeMusic As Crowdfunder Enters Administration
UPDATED: UK Music CEO Michael Dugher is leading a music industry campaign demanding that Small Business and Consumer Minister Kelly Tolhurst refer PledgeMusic to watchdogs at the UK’s Competition and Markets Authority. UK based PledgeMusic is entering Administration, the UK equivalent of bankruptcy. The company suspended all crowdfunding campaigns on…
Facebook Alters Its Video Ranking System
In what looks like a move that could possibly be changing things for the better, Facebook is once again tailoring its video algorithm, giving preference to videos containing longer runtimes and more repeat viewers, while penalizing so called ‘content mills.’ ______________________ Guest post by Bobby Owsinski of Music 3.0 In…
8 Amazing Web Resources Designed For Musicians
As social media promotion becomes increasingly difficult for artists to to do for free, band websites have now become one the most important marketing resources you have. That said, maintaining and customizing a website can be touch trickier than social media platforms – luckily there are a number of great…