REWIND: The New Music Industry’s Week In Review

Not quite ready to move on, we’re taking a moment to revisit the past week of music industry news and refresh ourselves on ten artists that, while not exactly real, are owning the streaming game, the rise of Mixtape Monkey, Tencent’s look at a major stake in UMG, and more!…

TOP POSTS: This Week’s Most Read Posts On Hypebot

This week, the most popular and voraciously consumed articles to appear on Hypebot covered a statement from the board of PledgeMusic, why it’s no longer a major label world, a look at the biggest streamers of 2019 so far, and more! PledgeMusic Board Issues Statement It’s No Longer A Major…

10 Fake Artists With Over 1 Billion Streams

As if making it in the music industry wasn’t hard enough, musicians now face competition from fake artists. Often they are production companies paid a flat fee by streaming services to create music so it does not have to pay royalties. _____________________________ Guest post by Bobby Owsinski of Music 3.0…

Avoid Dead Ends: 6 Tips For Touring Successfully As An Independent Musician

Touring is difficult for anyone, and doing so as an independent artist brings its own set of challenges, with no guarantee of success no matter what you do. That said, it can also be an incredibly rewarding experience if done correctly. Here we look at six tips for preventing your…

MixTape Monkey Now Has 11 Million Listeners

Underground mixtape site MixTape Monkey now has 11 million listeners, according to founder Mark Serrano, who runs the influential site from his two bedroom apartment in Kansas City. “Iʼm looking for someone to name drop someone. Iʼm 24/7 radar,” Serrano said. “I’m looking for that new artist thatʼs going to…

What Bands, Artists Can Learn From Fortnite [Video]

The incredibly popular game Fortnite has become an unstoppable force in the video game industry. Using basic marketing tactics, fortnite has been able to adapt and keep fans engaged, showing the kind of ingenuity and maneuverability musicians could learn a lot from. ______________________________ Guest post by James Shotwell of Haulix…

5 Things Your Email Press Release Must Have

When it comes to emailing press releases, acting as your own PR team makes an already challenging task even harder, and if you’re hoping for industry gatekeepers to even give you the time of day, there are five essential things you absolutely need to be sure to include. ______________________________ Guest…

Find Your Fans: Utilizing Data To Analyze Your Audience

Thanks to the wonders of the digital age, artists now have a vast array of data and analytics at their fingertips that can help them to get a much better sense of who their fans are help expand their reach and attract new ones. _____________________________ In this latest contribution to…

Roc Nation Fires 5 Executives [REPORT]

Roc Nation Records has reportedly at least five senior-level executives, according to Billboard. Those let go include senior vp promotion Azim Rashid, senior vp A&R Orlando McGhee, executive vp marketing Gita Williams and senior director publicity Fairley McCaskill. The exits follow that of label president Benny Pough, who left the…

AM BRIEF: Live Nation Goes Green, Parness Exts Spotify, Tencent Eyes UMG & More

FRIDAY 5.24.19
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