When it comes to contemporary social media marketing, Instagram has in many ways become an artist resume of sorts, allowing musicians to be discovered from the comfort of their bedrooms. That said, for Instagram to do you any good, you need to be engaging with users and growing your fanbase….
Category archives: Music
Are Merch Sales More Important Than Song Streams?
While streaming is the new normal for music consumption, the income that many artists receive from it is far less than needed to sustain a career. But, as some artists have learned, merch sales, remain an excellent way to net much larger profits. _____________________________________ Guest post by James Shotwell of…
How To Find Success In Music Without Focusing On Success
While finding stardom and financial success remain difficult in the music industry, changing how you think about success, and reevaluating your goals and passions can help positively redefine your relationship to music and the industry as a whole. ______________________________ Guest post by Gideon Waxman of Soundfly’s Flypaper Finding success in…
SoundCloud Launches SC101 Creator Education Program
SoundCloud is expanding its Creator Education Program with the launch of “SC101.” Beginning with a series of short tutorial videos, the music platform is promising live events later this year. Presented by SoundCloud staffers, SC101 rolls out with a 9-part short video series. Each two-minute video breaks down a particular…
Shira Knishkowy Exits Matador To Join Spotify
Shira Knishkowy has been appointed Spotify’s communications manager, the streamer has confirmed. Knishkowy joins the streaming giant from Matador Records where she has worked since April of 2015, most recently as its director of publicity. During her tenure with the label, she worked closely with artists including Lucy Dacus, Kurt…
Tencent Music Reports Revenue Growth As UMG Acquisition Talks Continue
With Tencent in open talks to acquire a 10-20% stake in Universal Music Group, its Tencent Music’s earnings report is receiving additional scrutiny. Late Monday, the Chinese streaming service posting record Q2 revenue of RMB5.90 billion ($859 million), an increase of 31.0% year-over-year. Net profit for the digital music platform…
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Music Business News From Around The Web
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CIMS Executive Director Michael Bunnell To Retire
Michael Bunnell, Executive Director of the Coalition of Independent Music Stores (CIMS) has announced that he will retire at the end of the year. Andrea Paschal, CIMS’ longtime General Manager, will succeed him. Bunnell first assumed the Executive Director position in 2009. He was a founding member of CIMS in…
Guide To Becoming A Social Media Influencer
Love or hate them, influencers are now an integral part of the market, convincing a segment of the population why they should or should not buy something. Here is how you can become one. _______________________________ By Randi Zimmerman from the Symphonic Blog However you feel about influencers, there’s no avoiding…
SoundExchange To Power Global Podcast Music Licensing
SoundExchange and SourceAudio have partnered to license music for podcasts. Podcastmusic.com, a digital music marketplace for podcasters, will now have access to SoundExchange creators and offer licenses for label and publisher-owned music. The collaboration will enhance Podcastmusic.com’s current database of 700,000 production and music bed tracks by providing a global…