Making it in the modern music business requires more than just talent and good music. In order to stand out in a competitive field, today’s artists must work hard at defining their personal brand. In the following article, we explore what a personal brand is, and how cultivate your own….
Category archives: Music
Business Skills For Band Members
No matter how much time you spend practicing and honing your craft, talent and ability are, unfortunately, only a part of what makes for a successful music career. For the modern musicpreneur, a solid grasp on content management, social media, and an ability to network are all key skills for…
Music Synch and How Songs Land On ‘Love Island’
With roughly four million UK citizens tuning in six nights a week, for two months, the hit show Love Island has put appointment viewing back on the map. As a program that features a huge amount of music, this is also important for artists, with those lucky enough to land…
Lyte Empowers Fan-Friendly Ticket Resale
Lyte is on track to secure $100 million in North American event ticket reservations in 2019. The platform empowers fans to return their tickets to live events and join an event’s reservation list to get authentic tickets at a fair price while giving artist, promoters and venues more control of…
Is It Possible For Touring Musicians To Attend School
The question of attending college or going back to school is a dilemma many artists face at some point throughout their career. While it can stabilize your position in the industry and give some broader career options, balancing your life as a musician and getting a degree can be difficult….
Global Live Music Ticket Sales To Top $25B By 2023
Price Waterhouse Coopers has released the Global Entertainment & Media Outlook 2019–2023 report which concludes that ticket sales for live music events are expected to exceed $25 billion by 2023. The PwC study projects that aggregate industry revenues are also set to reach a record high of $31.5 million during…
Endeavor Postpones Today’s $400M IPO
Entertainment and sports giant Endeavor announced late Thursday that it has postponed its IPO which had been scheduled for this Friday. Endeavor is the parent company for major music and talent agency WME. ___________________ “Endeavor will continue to evaluate the timing for the proposed offering as market conditions develop,” the…
The Currency Of Deceased Rock Stars
In the wake of the passing of both Eddie Money and The Cars’ Ric Ocasek, Fred Jacobs here reflects on the lasting value of Classic Rock, and how music from the 60s and 70s continues to accrue cultural relevancy even as the number of actual artists from the era dwindles….
Concert Crowdfunding As A New Way to Fund Shows – Is It Viable?
While a lot of industry focus is put on selling or – more often – streaming music, the reality is that many performers pull in much of their revenue from live shows. Given the costs and risks commonly associated with putting on live shows, more and more artists are looking…
Releasing A Single: 10 Best Strategies For 2019 & Beyond
Releasing a single track in 2019 is a very different animal than it once was, and presents a set of unique challenges and opportunities. In this piece Chris Robley offers the promotion and distribution tips needed for planning the release of your next standalone track. ____________________________ Guest post by Chris…