An integral part of the music industry, tribute bands seem to be only growing in popularity, with countless artists playing thousands of shows a year in masterful recreations of some of music’s biggest names, and while these bands’ success may not be up for debate, it does beg the question,…
Category archives: Music Think Tank
What Your Band’s Website Truly Needs
How you market your website makes all the difference heavy traffic and a digital ghost town, and just like marketing your music, requires a carefully composed strategy with a product that will leave fans coming back for more. ______________________ In this latest post from MusicThinkTank, Daniel Matthews breaks down what…
Music Think Tank Weekly Recap: Tour Expenses • Public Brands • Living As A Singer • More
This week on MusicThinkTank, contributors shared pieces on how professional musicians can effectively manage expenses on tour, what happens when public brands change in the music business, how to make a living as a singer, and more. Rachelle Wilber | How Musicians Can Manage, Limit Expenses On Tour Autumn Cavender…
5 Reasons To Learn Music Production For Your Band’s Benefit
These days, a career in the music business rarely consists of just writing and performing songs, and independent artists looking to make it in the current music industry should also be working to hone their production skills, for the sake of both their and their band’s success. ____________________________ In this…
Music Think Tank Weekly Recap: Threatin • Therapy • Delicate Instruments • More
This week on MusicThinkTank, contributors explored the curious case of the largely artificial band Threatin, how music therapy can help with addiction recovery, the best way to responsibly store delicate instruments, and more! Aaron Bethune | Threatin: Fake News, Fake Fans, Fake Reality Adam Durnham | How Music Therapy Can…
Apple Music To Grow To 164M Users As iTunes Crashes [Morgan Stanley]
Apple Music will continue its growth trajectory, according analysts at Morgan Stanley. Over the next five years, Apple Music’s 5% market penetration will expand to 14%of a growing user base of Apple’s products, driving a 28% revenue growth. Apple Music is predicted to grow to 164 million users by 2023….
How To Make An Audience Feel Nostalgic Using Music
Nostalgia can be a powerful tool for artists to harness, particularly when it comes to marketing to adults, and while directly copying music from their childhood by be legally suspect, there are a number of other ways to use elements from their past to evoke musical nostalgia. _______________________________ In this…
7 Top Marketing Strategies For Artists
For a lot of artists, marketing doesn’t come easily and, particularly given how deeply personal a lot of songwriting is, immediately shifting into shameless self-promotion mode can be difficult. Unfortunately, marketing is an essential yet increasingly part of being successful as a musician. Here we look at seven strategies that…
Music Think Tank Weekly Recap: Remote Collaboration • Millennials • Online Mixing • More
This week on MusicThinkTank, contributors shared articles on the future of remote music collaboration, the ways in which millennials are changing the music industry, how to find the right mixing engineer for your project, and more. Hollagully | On The Future Of Remote Music Collaboration Daniel Matthews | How Millennials…
Millennials Are Changing The Music Industry: Here’s How
Millennials are thirsty for music and are constantly immersing themselves in at every opportunity, to the point where it is fundamentally altering the music industry, impacting both traditional retail sales of music and digital streaming. __________________ In this latest post from MusicThinkTank, Daniel Matthews explores the dramatic effect which millennials…