For one of the first times since suspending all crowdfunding campaigns on February 3rd, PledgeMusic has issued a short official update. In recent weeks, most communications from the crowdfunder have come unofficially from co-founder and former CEO Benji Rogers. Rogers, who had exited the company more than a year ago,…
Category archives: Music Tech
REWIND: The New Music Industry’s Week In Review
In this revisitation of the past week’s major music industry events, we revisit a challenging past three years for PledgeMusic, a lawsuit being filed against Ariana Grande over her own photos, check in on a post-surgery Mick Jagger, and much, much more! PledgeMusic Lost Almost $11 Million In The Last…
TOP POSTS: This Week’s Most Read Posts On Hypebot
This week’s most popular and often read articles on Hypebot covered the sixty-four pop/indie playlists worth pitching to and how to reach them, why PledgeMusic is starting to sound like a broken record, the best way to make sure your content doesn’t get rejected, and more! 64 Pop, Indie Spotify…
How Streaming Is Altering The Way Music Is Produced and What We Can Do About It
Thanks to the rise of streaming, the metrics with which we measure the success of music are changing, which inevitably means the structure of music will change to compensate. In this piece we look at what kind impact streaming has had on the production of music, and what artists can…
Utilizing Spotify Ad Metrics
It’s natural for labels artists to wonder about the efficacy of the ads they’re spending money on and, thanks to metrics now available on Spotify’s Ad Studio, they are able to do just that, thereby gaining a better sense of user engagement on the platform. _____________________________ Guest post by Randi…
Facebook Adds Ticketing Powered By Eventbrite
Facebook has added ticketing to its Events platform, powered by Eventbrite, Ticketing On Facebook allows anyone with a Facebook Page to ‘Create Tickets’ in the initial event setup. U.S. roll out begins today. "700 million people use Facebook Events each month," Pat Poels, SVP of Platform at Eventbrite, "and partnering…
FRI. BRIEF: BET Award Nominees • Sony Music Podcast Investment • Facebook Adds Eventbrite Ticketing • More
FRIDAY 5.17.19
Music Business News From Around The Web
Updated continuously under the More News tab
PledgeMusic Lost Almost $11 Million In The Last 3 Years
Two copies of a PledgeMusic presentation apparently designed to attract investors show that the crowdfunder lost nearly $11 million dollars between 2016 and 2018, despite generating more than $77 million in revenue during the same period. Weird Al Yankovic sold $1.45 million worth of music and merchandise using the platform,…
How Spotify Pre-Saves Can Boost An Album Release
With the streaming age in full swing, pre-saves have booted out pre-sales and become a great way to get fans access to your music first, and give you a play count boost when your album finally drops. In this piece Christine Elise Occhino walks us through how to utilize the…
YouTubNow Offline As Music Industry Scores Two Wins vs Stream Rippers
After months of court delays and losses to overseas based streaming ripping sites, the music industry is finally notching some wins. Ripping MP3’s from YouTube, Spotify and other streamers is believed to be the #1 source of music piracy. YouTubNow As for Thursday morning, notorious YouTube stream ripping site YouTubNow…