While any number of artists have seen success using Snapchat, DJ Khaled has unquestionably his use of the popular photosharing platform to a whole new level, with over three million followers engaging with his content. Here we look marketing strategy which has allowed Khaled to achieve such Snapchat fame. ________________________________…
Category archives: Music Tech
Rhapsody Names Former UMG Exec As First CEO
Who knew that Rhapsody and Napster didn’t have a CEO? Since a 2010 spin-off from RealNetworks, the streamer has been run by a series of interim execs, none of which had full CEO status, until today. Rhapsody has hired its first CEO, Mike Davis. Previously, Davis led the content and…
Facebook Live: 6 Best Practices
Facebook Live promises to be a highly valuable new asset to any artist seeking to connect with their Facebook fans, but like any new technology there a right way and wrong way to use it. Here we look at some of the best practices for using Facebook live. _______________________________ Guest…
Pirate Bay Founder Says Streaming Will Lead To More Piracy
Pirate Bay may no longer be the top source for pirated content but its founder Peter Sunde is still a powerful and informed voice. Ever the rebel, Sunde is concerned about streaming’s centralization of content that the consumer doesn’t own, along with tracks that suddenly go missing from playlists. ____________________________________…
CDs As Expanded Instruments: Pioneers Of Hacked Sound Art
While compact discs are certainly on the decline as far as the average music consumer is concerned, several innovative pioneers within the music industry have and continue to explore the limits of the CD as not just a means of listening to music, but as a creative tool from which…
Enter The Realm of Live Coded Music
In this article we delve into the world of live coded music, a phenomenon which has existed since the 1970s and features artists live streaming the creation and manipulation of electronic music in a combination of composition and improvisation. ______________________________ Guest Post by Mu of Livecoding.tv From fashion to music,…
Lawyers For David Lowery File Motion To Stop Spotify, NMPA From "Misleading" Songwriters
Spotify is "misleading" songwriters by encouraging them to sign onto a settlement it made with the National Music Publishers, Association according to a motion filed by attorneys representing David Lowery, who is suing the music streamer for use of his songs without a license. __________________________________________ In a motion filed on…
Bandpage Adds AllMusic Integration
AllMusic, the service which provides platforms like iTunes and Spotify with artist bios and album reviews, has begun integrating the data provided by the popular musician’s site Bandpage, potentially expanding artist’s digital reach. ________________________ Guest Post by Chris Robley on The DIY Musician AllMusic is one of the most important…
Music’s Future Is Virtual [Cortney Harding]
While still in many ways in it’s technological infancy, all signs point to virtual reality as being the future of music tech, as the medium opens up a host of marketing opportunities for artists beyond simply replicating the live concert experience. _________________________________ Guest Post by Cortney Harding on RethinkMusic Recently,…
$84M Class Action Suit Filed Against Kanye West, Jay Z Over Not-So-Exclusive Tidal Album Release
Fan are increasingly upset over streaming music exclusives that they see as confusing and unfair. As he often does, Kanye West took the issue to another level when he declared that his album would always only be available on Tidal. ________________________________________ A fan of Kanye West fan is suing the…