Although doing so adds yet another layer of complexity to an already stressful event, livestreaming video is an excellent way to expand the reach (and ROI) of your event beyond the venue. Here we talk with three event marketers for tips on how to successfully integrate livestreaming at your next…
Category archives: Music Tech
Teens Love Premium Music Streaming, But Many Aren’t Paying For It, Says New Music Biz Study
[UPDATED] "Music & Millennials," a study by the Music Biz and LOOP, looks at how teens are flocking to music streaming. The report also reveals that while teens like the mobile convenience of premium streaming, they’ll go to great lengths not pay for it. _____________________________________ 15-19 year olds increasingly consume…
Crowdmix Goes Belly Up – Music Social Network Raised $20 Million But Never Left Beta [Mark Mulligan]
Much ballyhooed music social network Crowdmix has entered Administration, the UK version of bankruptcy. The unlaunched startup claimed that it would revolutionize music marketing, but industry consultant Mark Mulligan says Crowdmix was likely always doomed to failure and looks at why. ________________________________________ By Mark Mulligan of MiDIA Crowdmix was one…
Vinyl May Be Up, But The Album Is Dying
Although vinyl has seen a slight bump, the album format overall is in a steady and rapid decline, something which artists and the music industry as a whole need to take steps to embrace, rather than continuing to create a product which is irrelevant to modern audiences. _____________________________ Guest Post…
5 Words Which Will Define The Next 10 Years Of Music
Looking ahead to the future of the music business, this article lays out the five words which are most likely to define the coming ten years of music technology, creation, and consumption. ___________________________________ Guest Post by Scott Parsons on Landr The only guarantee is change. Music is more contested right…
Radio Airplay: Still Worth It? [Brian Hazard]
Here musician Brian Hazard walks us through his experience using Jango/Radio Airplay to promote his music, allowing us to see how effective this sort of paid promotion is, and whether it’s actually worth the time and money invested. _________________________ Guest Post by Brian Hazard on Passive Promotion Jango is a…
Stagelink Closes 2nd Seed Round For Crowdsourced Concerts
[UPDATED] Only playing the places where your fans are is the holy grail of touring. Several startups have tried to achieve that goal by crowdsourcing live shows. Stagelink is the latest, and their off to a solid start. _____________________________________ Berlin based Staglink has completed its second round of seed funding…
TOP POSTS: This Week’s Most Read Posts On Hypebot
Topping the Hypebot charts this week, we have pieces on Kanye West’s uncensored "Famous" video, why Trent Reznor is wrong about Apple Music, YouTube’s drop in importance as other streaming services get on the video bandwagon, and more. Kayne West "Famous" Video Is Now On YouTube Uncensored Why Trent Reznor…
REWIND: The New Music Industry’s Week In Review
In this week’s Rewind, watch Spotify rack up an increasing number of paid subscribers leaving Apple Music in the dust, and more. The Brexit’s Impact On The Global Music Economy Roundup Of All Major Instagram Changes Documentary On Happy Birthday Copyfraud Released Day After Song Enters Public Domain [VIDEO] Pandora…
Is This The End Of Freemium Music On Spotify? [Mark Mulligan]
New stats put Spotify paid users at more than 35 million. Even more impressively, the music streamer appears to be growing at 2 million subscribers per month. Much of that growth is coming via deep discounts, and those new users are converting much better to $9.99 paid users far better…