Fullccreen Direct is shutting down all operations The direct-to-consumer platform which served 75 major music clients including Metallica, Kid Rock, Justin Timberlake and Keith Urban was the backbone of their direct to fan eCommerce and online fan clubs. Formerly known as StageBloc, Fullscreen Direct and its parent Fullscreen Media were…
Category archives: music marketing
Grow Your Email List, Make A Profit By GIVING AWAY Your Albums
While it may seem counterintuitive to simply give away albums that you’ve poured so much blood sweat and tears into, this new piece from Chris Robley reveals how giving away CDs in pursuit of growing your mailing list can, ultimately, be profitable. ___________________________ By Chris Robley of CD Baby from…
3 Updates Make Facebook A Better Place To Market Music
Facebook is rolling out FB5, a new design for that’s "simpler, faster, more immersive and puts your communities at the center." Three of the updates offer musicians and music marketers new and better opportunities to stay connected with fans and sell more tickets. Some of the updates will roll out…
#1 Mistake In Modern Music Marketing and How To Avoid It
The most common mistake in modern music marketing is both frustrating to fans and deprives artists of precious plays. It is also very easy to avoid. "I’d say one of the most misunderstood marketing essentials, even in 2019, is that marketers tend to simply direct listeners to a single track…
Getting It Done: The Week In D.I.Y. and Indie Music
We have a plethora of tips for independent and DIY artists this week, as we offer advice on accessible and affordable marketing, provide a comprehensive look at effective social media marketing, look at some key resources for promoting your next album and much, much more. 17 Accessible and Affordable Music…
How To Make Smart Music Marketing Happen
In this final of a five part series on how to effectively allocate money in the correct places in order to benefit your music career, we hear from multiple industry experts on which creative marketing techniques can help artists can do to stay competitive in an increasingly challenging industry. ___________________________…
5 Ways to Promote Your Tracks and Grow your Fanbase as an Artist or Manager
In today’s increasingly saturated digital climate, promoting your music as an artist is becoming just as important as actually creating it. Whether it’s promoting shows, new singles, EPs, albums or other creative projects, it’s essential to be actively plugging the work. It’s important to brand yourself, or your artist, and keep the audience engaged as this plays a crucial […]
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How To Set Up A Successful Music Marketing Campaign
In this fourth of AWAL’s five part Decoded series on how to effectively allocate money in your music career, we dig into the process behind setting up your next music marketing campaign for success, and hear from multiple industry experts about some of the lessons they learned during their time…
A Formula For Viral Music Marketing [Jack Udell]
For anyone marketing in a social space, a viral hit is the holy grail, but coming up with a teachable formula which accurately quantifies and maximizes the possibility for viral success is no easy task. ___________________________ Guest post by music manager Jake Udell of Art of Manager How do you…
Instagram Story Ideas For Fan Engagement
With the release of its story’ feature, Instagram opened the floodgates on a strong new resource for artists to promote their work. Here we look at some helpful story ideas for helping artists to engage and reel in their fans on IG. ___________________________ Guest post by Randi Zimmerman from the…