Michael Sherman, Feature.fm Director of Business Development joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast. Feature.fm builds marketing, advertising, and analytics tools that help artists and labels promote their music to the right audience. Feature.fm’s Marketing Suite gives users the power to create engaging marketing pages…
Category archives: music marketing
3 Marketing Mistakes Artists Frequently Make Online [VIDEO]
At this point, digital marketing is an essential part of getting ahead as an artist, but given that it can be an at least partly unfamiliar space for some, chances are good you’ll fall into some all-too-common pitfalls if you’re not careful. Here we look at three frequently made mistakes…
How To Eventize Your Band and Brand
Rather than broadly promoting a tour, artists like Garth Brooks instead ‘eventize’ every show, giving each performance its own personalized swathe of marketing leading up to the show, as well as producing a weekly livestream featuring a concert recap and debuting new video content. So how can you apply this…
A Playlist Is Not A Marketing Plan: The 4 Ingredients Of A Great Music Business Conference Panel
In this piece, Glenn Peoples breaks down the recent panel at this year’s Music Biz conference titled "A Playlist is Not a Marketing Plan" aimed at reeducating artists away from their mono-maniacal need to get placed on a playlist. ____________________________ Guest post by Glenn Peoples from his Medium blog “A…
Emerging Artists Are Key For Building Authentic Connections Between Brand And Consumer
While teaming up with an artist can be beneficial for both the brand and artist, there is a certain risk, at least to the artist, that such partnerships will be harmful to fans’ perception of their authenticity. Here we look at how partnering with emerging artists can help make the…
Why Fans Are More Important Than Listeners
It’s impossible to please everyone, and trying to winner every casual listeners is a futile effort. Instead, artists are better off focusing on their core diehard fans – an overall more easily targeted, easier to keep happy group. _________________________ Guest post by James Shotwell of Haulix You will never please…
Building Passionate Clusters Of Fans: Niche Is Music’s New Mainstream says MIDiA’s Mark Mulligan
In an increasingly fragmented music landscape where algorithms and streaming emphasize songs over albums and artists, success – even on a global scale – is found in the niches, says top music industry analyst Mark Mulligan of MIDiA. "Fandom is fragmenting," says Mulligan, "but it may be the best thing…
8 Best Methods For Promoting Your Music
In the digital age, many traditional obstacles to cultivating a successful career have been lifted. But this also means the field is more crowded. Cathy Baylis looks at how entrepreneurial artists can most effectively promote their music and stand out in the crowd. In this latest contribution to MusicThinkTank, outlines…
Marketing Smart: Who Is The Audience? [Jack Udell]
While many artists seek exponential growth borne of a viral stunt, too many of them focus on the tactics and strategy of making this happen without giving enough thought to what it is that their audience actually wants. _________________________ Guest post by Jake Udell from Art of Manager I need…
Why No One Is Noticing Your Music
In the music industry, the climb up the ladder of success is an especially grueling one, and it can be frustrating, afters years of recording and performing, to still not be getting what feels like appropriate recognition for your music. Here, we look at some important factors to consider when…