Commentators inside the industry this week voiced their opinions on the trends that are transforming music marketing, the harsh economic realities of streaming, and just how much ‘verification’ is worth to an artist on social media. 5 Trends Reshaping Music Marketing [Keith Jopling, MIDiA] How My Ears And The World…
Category archives: music marketing
Music Think Tank Weekly Recap: Promote Your Music • Streaming Service Payouts • Performance Rut • More
This week on MusicThinkTank, our contributors shared articles on how to grow you fanbase, the mysterious ways in which streaming platforms calculate their pay per stream, how to get yourself out of a performance rut, and more! Mark Tim | How To Promote Your Music And Grow Your Fan Base…
Darren Hemmings Talks Strategic Marketing, Motive Unknown, More [INTERVIEW]
In this interview from the Soundcharts Blog Darren Hemmings, Managing director of UK-based Darren marketing consultancy company Motive Unknown sat down to discuss his company’s approach to music marketing and achieving the right balance with artist fans. __________________________________ Guest post from theSoundcharts Blog Insiders are coming back online after the…
Pick An Original Band Name Or Pay The Price: Meet AUTOPILOT
While picking a band name that’s cool and interesting to fans is ideal, perhaps almost more important is selecting a name which hasn’t been used already been used by other artists (past or present), and which doesn’t defy any attempt to Google it. Here we look at the consequences of…
Fans Want To Know Your Narrative: Crafting A Story For Your Music Career
When it comes to marketing your music, it can be easy to get lost in the excitement of album launches, interacting with fans, and posting on social media. All these elements are certainly important in cultivating a successful career, but it’s important to also spend time developing a compelling bio…
Spotify Adds Songs Sharing To Facebook Stories (And Why You Need To Use It)
When users share a track from Spotify to Facebook Stories, viewers will now hear a 15-second preview before tapping to listen. Hinting at future expansion of the feature, Spotify added that Facebook Story sharing does not extend to albums and playlists "for now." When sharing full albums, playlists or a…
Always Follow The Social Media 80/20 Rule
The Pareto Principle, also known as the 80/20 rule, is the principle that, for many things, roughly 80% of the effects come from 20% of the causes. By applying this rule to social media and content marketing you can avoid fan burnout. Simply put, for every 2 posts designed to…
5 Steps For Building A Music Marketing Plan
The idea of constructing a marketing plan can seem intimidating at first, particularly when it comes to the expense involved, but in reality a solid and effective marketing plan can be more about goals and careful planning than total dollars spent. Here we look at the five steps to putting…
Guide To Generating Music Marketing, Promotion And Publicity Opportunities
A look behind the scenes of how to identify similar artists who have succeeded in cultivating significant coverage and promotion, and how to research their success and identify their fanbase in order to broaden your own marketing opportunities. ________________________________ By Randy Chertkow and Jason Feehan from the Disc Makers Blog…
6 Tips For Artists Marketing Themselves For The First Time
As every successful musician knows, carving out a career in the music industry involves more than just musical skill, and also requires an ability to market yourself and your music to potential fans. Here we provide six key tips for those just starting out in decidedly tough industry. _________________________________ In…