While popular artist platforms like Instagram and Facebook aren’t accessible in China, musicians in the US are capable of bridging the global divide and reach fans overseas, simply by creating accounts on the following social media platforms. __________________________ Guest post by Cait McMahon from the Symphonic Blog We, as a…
Category archives: music marketing
Marketing Tips For Touring Artists
It may be a busy and demanding time for a musician, but letting your marketing slip because you’re on tour is a huge mistake. Here we look at some key tips for how artists can keep their marketing game strong while on the road. ____________________________ Guest post by Ainsley Lawrence…
29 Ways To Market Your Music Immediately
With this set of actionable bullet points, Chris Robley fires off twenty-nine ways in which bands and artists can promote their music right now. _____________________________ By Chris Robley from CD Baby’s DIY Musician Make a lyric video. Create a playlist of artists who influenced the new album or single. Pin…
Artists Can Now Pay To Promote New Releases On Spotify Including To Paid Premium Users
Spotify announced today that artists and labels will be able to buy paid placements across both its paid Premium and free ad-supported tiers to promotes new releases. Dubbed "Brand New Music For You," this US only test marks the first time that Premium Spotify users can be targeted with paid…
Marketing Strategies Need To Know As A Musician
With a new year fast approaching we look at five key no brainer marketing techniques for artists looking to gain exposure and widen their fanbase. ______________________________ Guest post by Jaimie Watts of the Symphonic Blog So, you’ve got a career in music and you’re living the dream. This is amazing…
How To Write Improved Subject Lines That Get Your Promos Opened
Inundated as we all with a constant barrage of emails, chances are high that any promo email you send will be ignored and never opened. Unless, that is, you’re able to craft a subject line that’s truly masterful. Here, we review the different types of attention grabbing subject line. _______________________________…
How the Music Industry Can Incorporate TikTok Into Its Artist Marketing Strategies
Social short music video app TikTok is on fire with 500 million monthly users, 66% of whom are under 30 years of age. But how to market music on Tik Tok remains a mystery for many. Frank Woodworth of Glacial Concepts unlocks why the platform works so well for music…
Views May Vary: How Formats Impact Music Marketing Across Social Media
While digital marketing brings us a number of important freedoms, it also brings with it certain limitations when it comes to marketing. Thumbnail dimensions now govern how consumers engage with the visuals of music, and these formats drastically impact music marketing success across platforms. Here, we look at how to…
How To Get Your Music To Stand Out From The Crowd
With many barriers to entry lowered or entirely smashed down, creating music and making it available to the public has become a complete cake walk. Needless to say, this has led to a crowded marketplace, and getting anyone to take notice of said music has become harder than ever. Here…
45 Best YouTube Channels To Promote Your Music
Veteran music marketer consultant Amber Horsburgh graciously shares her list of the 45 Best YouTube channels to promote music to for artists at all levels. "YouTube channel promo is a great way to find new audiences," says Horsburgh, "which in turn builds your own YouTube subscriber base. Especially for official…