As navigation of the video marketing landscape becomes increasingly difficult, more and more artists are running into challenges successfully launching music videos or other types of visual PR. Here we look at five resources that can make all the difference in making your marketing campaign a success. __________________________ Guest post…
Category archives: Music industry
‘I Create Music’ Expo Becomes The ‘ASCAP Experience’ To Better Serve Modern Creators
ASCAP is rebranding its signature “I Create Music” EXPO as the ‘ASCAP Experience’ with a new name, location and enhanced programming designed to better meet the needs of modern creators. The 15th-anniversary edition is now set for the InterContinental Hotel in downtown Los Angeles, April 1 – 3. ASCAP has…
6 Music Industry Side-Hustles Artists Can Pursue
As a musician, making enough money to pay rent and buy food is tough enough as it is, but being able to pull down enough income to afford things like PR and interesting merch can often seem out of reach. Luckily, be a musician also opens you up to a…
TuneIn, Apple Bring Global Radio Stations To Apple Music And Siri-Enabled Devices
TuneIn and Apple have teamed to offer access to more than 100,000 global radio stations on all Siri-enabled devices and Apple Music. This collaboration comes on the heels of Apple’s release of iOS13, which according to the tech giant, introduces a new radio experience to Apple devices – including iPhone,…
Mark Mulligan Of MIDiA To Keynote Premier Music Tectonics Conference Oct. 28-29
Straddling the increasingly important nexus of music and technology, organizers for the first annual Music Tectonics Conference in Los Angeles announced that MIDiA’s Mark Mulligan will deliver the keynote address. Set for October 28-29, the conference will also feature an address by music tech journalist (and DJ/producer) Dani Deahl, who…
Spotify Adds Two New Personalized Playlists: On Repeat and Repeat Rewind
UPDATED: Following in the footsteps of its popular Discover Weekly, Release Radar and Your Summer Rewind playlists based on each user’s previous listening habits, Spotify today added two more into the mix: On Repeat and Repeat Rewind. "With these two new playlists, you can sit back, relax, and fall in…
Step By Step Guide: 4 Eventbrite Email Templates For Driving Attendance
In the current marketing climate, someone can easily unsubscribe from your mailing list at the drop of a hat, so rather than risk alienating potential show attendees with banal, generic emails, we here look at four alternatives guaranteed to engage your audience. ____________________________ Guest post by Sophia Vaccarro of Eventbrite…
How Fender Focused On 3 Trends To Build A Winning Future Focused Strategy (And Avoid Gibson’s Mistakes)
Fender has soared while Gibson and other instrument manufacturers have faltered despite both facing a shifting and uncertain marketplace. The reason for Fender’s rise, according to Keith Jopling of consultancy MIDiA has been a trend-driven future-focused strategy driven by a new CEO and CMO along with former Warner Music digital…
Stressed Out By Your Small Stats? Watch This Video Now
Analytics are more important than ever… but they don’t tell the whole story. In this video by ArtistPro founder Hisham Dahud, he explains why emerging artists should NOT be deterred by relatilvey small numbers, because their CORE fans may be silently growing under the radar. Words from Hisham: Do not…
Free ‘How To Sell Fan Subscriptions’ Webinar This Wed.
Don’t forget to sign up for this free Bandzoogle webinar to learn how to get started with fan subscriptions as well as how to maintain them. Join Bandzoogle’s Dave Cool on Wednesday for a free webinar to find out how to generate recurring revenue with subscriptions and deepen the connection…