As iPhone and hardware sales slowed, Apple has sought new revenue streams; and like it has with Apple Music is shifting to a revenue strategy based more on content and subscriptions. It will be a difficult and expensive journey, says MIDiA analyst Mark Mulligan’ that will reshape the entire digital…
Category archives: Music industry
Insider’s Guide To Making Money In The Music Business: An Interview With The Authors
Music is a business of money, contracts, tough decisions and making the most of every opportunity. To succeed – to make money and have a career – you need knowledge of both music and business. This week, Michael Brandvold and Jay Gilbert interview tow music industry veterans who authored the…
How To Set Up A Successful Music Marketing Campaign
In this fourth of AWAL’s five part Decoded series on how to effectively allocate money in your music career, we dig into the process behind setting up your next music marketing campaign for success, and hear from multiple industry experts about some of the lessons they learned during their time…
What Musicians Need To Know About Spotify’s Personalized Editorial Playlists
Spotify has recently been testing the waters with its new personalized editorial playlists, a kind of hybrid between curatorial and strictly algorithmic playlists. Here Chris Robley outlines what artists need to know about this new listening format entering the streaming arena. ___________________________ Guest post by Chris Robley of DIY Musician…
The Ebb And Flow Of Selling Show Tickets Via Social Media
Like it or not, promoting your events on social media has become an essential part of marketing in 2019, and doing so effectively can make or break a show. Here we look the four phases social media marketing needed to ensure you’re selling as many tickets as possible. ____________________________ Guest…
The Maine, 8123, And Value Of Community Marketing [Video]
While every band understands the importance of marketing, fewer of them know how to do so effectively. Not The Maine, however, an American rock band which divorced themselves from labels altogether and have instead maintained DIY success through the power of community marketing. ________________________ Guest post by James Shotwell of…
Unsigned And Social: Touring On A Shoestring Budget
Touring is challenging enough, and doing so as an independent artist on a shoestring budget is even harder. That said, careful planning and promotion can help make it a fulfilling and enjoyable experience, and mitigate the risk of financial and emotional devastation. _____________________ In this latest contribution to MusicThinkTank, Willa…
MON. BRIEF: Billie Eilish Rules, Spotify Stock Slips, Stones Postpone, Tracklib and More
MONDAY 4.1.19
Music Business News From Around The Web
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This Week In Music Commentary
This week we heard commentary from inside the industry on why labels reissuing vinyl should go the extra mile to ensure maximum quality, how YouTube’s 1 billion plays club is changing global music culture, everything you could ever need to know about article 13, and more! Advice To Labels: When…
Getting It Done: The Week In D.I.Y. and Indie Music
This week, we provide a whole slew of invaluable advice to those foraging their own way through the dense jungle that is the music business, with tips on guerrilla marketing for events, how to improve press coverage of your music, the best way to dodge music industry burnout and much,…