With any social media posting, bands and artists are looking to generate interest and motivate users to subscribe/share the content with which they’re interacting. So how can you ensure you’re posting high quality content that engages users? Here, we look at fifteen secrets on boosting your social media presence. _________________________…
Category archives: Music industry
dotBC Adds Digimarc’s Barcode For Audio Watermarking
dotBC and Digimarc have partnered to add Digimarc’s Barcode for Audio watermarking technology to the dotBC offering. This will connect the metadata and rights ownership information supplied by artists, songwriters and rights holders to the audio file itself. This collaboration will enable the industry to easily and accurately identify blockchain…
The New ‘Value Gap’ — Major Labels Push for “Guaranteed Money” From TikTok Owner ByteDance
Tick tock – Has the time come for TikTok to pay the music industry what’s fair? For years, the global music industry has lambasted YouTube over the fabled ‘value gap.’ Google has long used its dominant status – as well as safe harbor loopholes – to avo…
The New ‘Value Gap’ — Major Labels Push for “Guaranteed Money” From TikTok Owner ByteDance
Tick tock – Has the time come for TikTok to pay the music industry what’s fair? For years, the global music industry has lambasted YouTube over the fabled ‘value gap.’ Google has long used its dominant status – as well as safe harbor loopholes – to avo…
Choosing The Right Rewards For Your Patronage, Crowdfunding Campaigns
For any crowdfunding campaign to be successful, it’s important to have the kind of enticing rewards that will actually motivate fans to donate or become patrons. In this piece we look at some key tips for choosing rewards that will maximize your crowdfunding revenue. ______________________________ Guest post by Randy Chertkow…
Songwriters Urge Users To #CancelSpotify
#cancelspotify A growing group of songwriters are taking to social media to urge users to #cancelspotify in protest of the streamer’s decision to challenge a US Copyright Royalty Board decision to raise streaming payments to songwriters 44% over the next 5 years. Yesterday dozens of top songwriters called out Spotify…
Songwriting Splits: What They Are And Why You Need to Agree On Them Now
As an increasing number of modern releases feature more and more songwriters, the importance songwriting splits and their legal value becomes increasingly important. Here we look at exactly what these splits are and how they should be arranged to avoid headaches and conflict down the road. ________________________________ Guest post by…
Learn the Business Inside Out: Enrol on our BA (Hons) Degree in Music Industry Management
The Music Industry is one of the most fluid and reactive in the world. Over the past two decades alone, the advent of the internet, social media, downloads and streaming have changed its face forever, not to mention the explosion of digital music making tools that have made it easier than ever to get into […]
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What Music Journalists Definitely DO NOT Want To See In Your Press Release
Whether or not music will even give your music the time of day is massively dependent on the quality fo your press release. Getting press coverage is hard enough, but falling into any of the following pitfalls practically guarantees your music will be panned by music journalisms gatekeepers. _____________________________ Guest…
YouTube Music Had 3X Better 1st Week Than Spotify In India
YouTube CEO Susan Wojcicki and global head of music Lyor Cohen are in India to celebrate the launch of YouTube Music there and announce that the app was downloaded 3 million times in its first week. That’s 3 times more than Spotify, who had 1 million signups during its first…