Major label owned music video platform Vevo has discovered a simple tactic that leads to an average double digit improvement in engagement. This tactic works particularly well for videos released years ago, many of which were getting lost within YouTube’s massive and always growing catalog. What is Vevo’s secret sauce?…
Category archives: Music industry
How Generation Z Is Redefining The Business Of Music
While a lot of fuss is made about marketing to millennials (owing to their purchasing power), an increasing number of industries are now turning their attention to how to capture the attention of Generation Z, and the music business is no exception. _______________________ Guest post by Alyssa Golden from the…
Questlove To Keynote ASCAP "I Create Music" EXPO, More Panelists Announced
Questlove has been added to keynote this year’s ASCAP "I Create Music" EXPO. ASCAP Chairman of the Board and President Paul Williams will interview the drummer, DJ, producer, author and member of The Roots, who will also recieve an ASCAP Creative Voice Award. The honor is presented to members whose…
Tips To Optimize An Official YouTube Artist Channel
Since YouTube’s unrolling of its Official Artist Channel, how artists distribute and listeners consumer their music has shifted, and with their content now largely consolidated, artists now have a powerful tool at their disposal, provided they market it correctly. Here we look at how to get the most out of…
Spotify [SPOT] Gets Boost From Mad Money’s Jim Cramer
[UPDATED] During his daily Mad Money Lightening Round Thursday, CNBC host Jim Cramer gave a very positive shout out to Spotify. "I think it’s only a matter of time before subscriptions take over," said Cramer. "This is a good one." But the former hedge fund manager’s stock picking track record…
Guide To Becoming A Session Musician [Video]
video, session musicians,
1 Dead, 3 Wounded During Nipsey Hussle Funeral Procession, As ‘Senseless’ Violence Continues
One person died and three others were wounded during the 25 mile funeral procession for beloved LA rapper and activist Nipsey Hustle, as it wound its way through Los Angeles Thursday. Earlier in the day, 21,000 fans and supporters filled The Staples Center for his memorial. “We must stop this,”…
The Latest Industry Gigs: Sony/ATV, Downtown, Epic, iHeartMedia, Madison House, Pioneer, More…
Here’s a wrap on the latest music industry hirings — on both sides of the Atlantic. If you have a job listing to share, we’re all ears. Send us a note to news@digitalmusicnews.com. If you’d like to post a job on our Job Board, just send us a request at…
PledgeMusic Says Its In Negotiations With Potential Buyer
It has been more than two months since PledgeMusic suspended all crowdfunding campaigns on the platform, leaving hundreds of artists unpaid. But a PledgeMusic staffer is now telling former clients that the company is in negotiations with a potential buyer. In an email obtained by Hypebot and verified separately, this…
Music Industry’s Growth Continues Thanks To Streaming
According to the latest report from the IFPI, the music industry has now seen its fourth uninterrupted year of growth, reaching $19 billion in revenue, a an increase which has been fueled in large part by a major uptick in paid music subscriptions. ___________________________ Guest post by Bobby Owsinski of…