While many artists seek exponential growth borne of a viral stunt, too many of them focus on the tactics and strategy of making this happen without giving enough thought to what it is that their audience actually wants. _________________________ Guest post by Jake Udell from Art of Manager I need…
Category archives: Music industry
How To Create A Great Music Marketing Plan
While the term ‘marketing’ gets tossed around a lot in the music business community, it’s important to take a step back and think about what that word actually means in a 2019 context. Here Angela Mastrogiacomo breaks down how marketing can be effective for you, and why it’s so crucial…
Musicians Mental Health Survey Is Wake Up Call To Redefine Success says Record Union’s Johan Svanberg
The music industry needs to redefine the meaning of success as part of an overdue effort to protect the mental health of creators, says Record Union CEO Johan Svanberg. A new survey of independent musicians showed that 73% struggled with stress, anxiety and/or depression in relation to their career. Among…
Industry Calls For Gov’t Investigation Of PledgeMusic As Crowdfunder Enters Administration
UPDATED: UK Music CEO Michael Dugher is leading a music industry campaign demanding that Small Business and Consumer Minister Kelly Tolhurst refer PledgeMusic to watchdogs at the UK’s Competition and Markets Authority. UK based PledgeMusic is entering Administration, the UK equivalent of bankruptcy. The company suspended all crowdfunding campaigns on…
Facebook Alters Its Video Ranking System
In what looks like a move that could possibly be changing things for the better, Facebook is once again tailoring its video algorithm, giving preference to videos containing longer runtimes and more repeat viewers, while penalizing so called ‘content mills.’ ______________________ Guest post by Bobby Owsinski of Music 3.0 In…
8 Amazing Web Resources Designed For Musicians
As social media promotion becomes increasingly difficult for artists to to do for free, band websites have now become one the most important marketing resources you have. That said, maintaining and customizing a website can be touch trickier than social media platforms – luckily there are a number of great…
Artists, Music Industry React To PledgeMusic Bankruptcy
As news that PledgeMusic was declaring the UK equivalent of bankruptcy, reaction was swift and almost universally negative. Many blamed PledgeMusic’s management and board of directors. "I honestly don’t know how they sleep at night," said veteran music marketer Jay Gilbert. "Where was the board?" asked music industry attorney Chris…
Free SPLITS App Makes Songwriter Splits Super Simple
The new free SPLITS app from Create Music Group is designed to eliminate songwriting disputes between writers, producers and artists.by generating a free split agreement – the document music publishers use to clarify individual contributions to a song. SPLITS accomplishes this with just a few clicks from a smartphone. "In…
Building Your Dream Team: The Creative Director
In this edition of Building Your Dream Team, AWAL breaks down the who, what, when, where, and why of the creative director and why, in a world where we are increasingly saturated by words, pictures, and videos, the challenge of making an up-and-coming artist’s image stand out has become harder,…
Guide To Landing Your Next Music Business Job
The music business has always been a competitive one – now more than ever – but as the industry continues to rebound, there are a number of things you can do to raise your profile and help make yourself stand out, thus increasing your chances of landing a job in…