Underground mixtape site MixTape Monkey now has 11 million listeners, according to founder Mark Serrano, who runs the influential site from his two bedroom apartment in Kansas City. “Iʼm looking for someone to name drop someone. Iʼm 24/7 radar,” Serrano said. “I’m looking for that new artist thatʼs going to…
Category archives: Music industry
What Bands, Artists Can Learn From Fortnite [Video]
The incredibly popular game Fortnite has become an unstoppable force in the video game industry. Using basic marketing tactics, fortnite has been able to adapt and keep fans engaged, showing the kind of ingenuity and maneuverability musicians could learn a lot from. ______________________________ Guest post by James Shotwell of Haulix…
5 Things Your Email Press Release Must Have
When it comes to emailing press releases, acting as your own PR team makes an already challenging task even harder, and if you’re hoping for industry gatekeepers to even give you the time of day, there are five essential things you absolutely need to be sure to include. ______________________________ Guest…
Find Your Fans: Utilizing Data To Analyze Your Audience
Thanks to the wonders of the digital age, artists now have a vast array of data and analytics at their fingertips that can help them to get a much better sense of who their fans are help expand their reach and attract new ones. _____________________________ In this latest contribution to…
Roc Nation Fires 5 Executives [REPORT]
Roc Nation Records has reportedly at least five senior-level executives, according to Billboard. Those let go include senior vp promotion Azim Rashid, senior vp A&R Orlando McGhee, executive vp marketing Gita Williams and senior director publicity Fairley McCaskill. The exits follow that of label president Benny Pough, who left the…
AM BRIEF: Live Nation Goes Green, Parness Exts Spotify, Tencent Eyes UMG & More
FRIDAY 5.24.19
Music Business News From Around The Web
Updated continuously under the More News tab
Universal Music Teams Up With Dolby Atmos For More Immersive Music
Universal Music Group is teaming up with Dolby Atmos to create 3D immersive music content across multiple genres. Dolby and UMG have struck a partnership that will see several of UMG’s studios outfitted with support for Dolby Atmos Music. Dolby says th…
SoundCloud Adds Digital Distribution With Acquisition Of Repost Network
SoundCloud has acquired digital rights management and distribution company, Repost Network. With the acquisition, SoundCloud can offer "high-performing, emerging creators " distribution, analytics and content protection. Terms of the deal were not disclosed. It is expected to close in the coming weeks. Repost Network’s 6000+ clients include RedBull Records, Waka…
PledgeMusic Fiasco Is Even Weirder Than You Think – Part 1 [David Lowery]
Few failures have had a more direct impact on the indie music community than the recent demise of PledgeMusic, not only for those owed millions of dollars, but also for the many others who had come to rely on the platform for pre-sales and fundraising. In recent days, a variety…
BUSINESS OF INDIE: Soundcloud Hires Indie Rep • Syntax Move To Nashville • Americana Nods • Merlin • More
In this newest edition of the Business Of Indie, Souncloud names a liaison with the independent music community, distributor Syntax exits san Diego for Nashville, the Americana Awards names nominees and much more. Like Hypebot’s More News section, The Business Of Indie is nestled under its own Indie tab at…