Niche is music’s new mainstream, writes MIDiA analyst Mark Mulligan, which means that in the brave new world of music marketing, targetting trumps reach. "Instead of blowing a huge budget on carpet bombing TV, radio, print, online artists and their teams are finding their exact audiences, writes Mulligan, "focusing on…
Category archives: Music industry
How Drones Are Helping Artists Build Better Experiences For Fans
Growing exponentially in popularity, drones have become increasingly accessible to the average consumer, bringing with them a variety of exciting opportunities for those in the music industry, from recording live concerts to creating exciting aerial visuals and more ___________________________ Guest post by Avery T. Phillips of DottedMusic Drones have been…
Music Biz Weekly Talks Favorite Tools: Canva, Wave Video, Linkfire, Fiverr and More
This week veteran music marketers Michael Brandvold and Jay Gilbert talk about some of their favorite and most used tools, including Appsumo, Fiverr, Canva, Wave Video, Linkfire and Linktree on the Music Biz Weekly podcast. _____________________________ Listen to more episodes of the Music Biz Weekly podcast here. Favorite Tools: Canva,…
Understanding, Controlling Your Finances As An Artist
As an artist, understanding and effectively managing your finances isn’t always something that comes naturally, and is often acquired through a risky trial and error process. It doesn’t have to be that way however, and in this piece we look at how to craft a budget based on an understanding…
Spotify To Launch In Russia Priced $2.35 USD Per Month, Lower Than Apple Music
Spoitfy has been promising to launch in Russia for years, but the streamer finally signaled a summer 2019 debut by sharing what it will charge. At RUB 150 / USD $2.30, Spotify will be priced lower than Apple Music in Russia, which costs RUB 169 / USD $2.65 per month….
Indie Labels Beat Sony, WMG For UK Market Share [CHART]
Independent record labels grabbed more market share so far this year than major label groups Sony Music and Warner Music in the UK, according to new stats from the Official Charts Company. Universal is winning the race so far in 2019, up 2.3% year-on-year and the indie sector is second,…
UMG Attempts To Block O-Town’s Trademark Application Over Its Motown Label
In a recent move, Universal Music Group has thrown down the copyright tire spikes, attempting to block the MTV era group O-Town from applying for a trademark, alleging the band’s name is too similar to UMG’s Motown. _______________________________ Guest op-ed Timothy Geigner of Techdirt It will surprise nobody to hear…
10 Ultimate Industry Quotes From Notable Musicians
After working as a successful musician for a time, you’re bound to accrue some valuable insights into how the machine that is the music business operates. Here we look at some profound one-liners from several renowned musicians on how to navigate a treacherous industry. ___________________________ In this latest post to…
5 Big Music Business Stories You Missed While On Vacation Last Week
Even as you were having some much-deserved rest a relaxation last week, others toiled on, making big decisions and cutting big deals. To bring you up to speed before you’ve even finished your first cup of coffee, here are the 5 Big Music Business Stories You Missed While On Vacation…
NMPA Backed Mechanical Licensing Collective Wins Battle To Administer Music Modernization Act
The US Copyright Office has named the Mechanical Licensing Collective (MLC) as the official entity tasked with licensing and administering rights under the new Music Modernization Act (MMA). The MLC was backed by many major industries organizations including National Music Publishers’ Association (NMPA), the Nashville Songwriters Association International (NSAI), and…