In this piece, longtime Guster member Brian Rosenworcel looks at how changes in technology have altered the dynamics of artist fan interaction, and the challenge of maintaining an authentic connection with fans. ______________________________ Guest Post by Brian Rosenworcel on Medium I’ve been in my band for almost 25 years at…
Category archives: Music Business
Bandpage Adds AllMusic Integration
AllMusic, the service which provides platforms like iTunes and Spotify with artist bios and album reviews, has begun integrating the data provided by the popular musician’s site Bandpage, potentially expanding artist’s digital reach. ________________________ Guest Post by Chris Robley on The DIY Musician AllMusic is one of the most important…
5 Steps To Creating An Effective Music Marketing Plan
Whether they’re already established or just starting out, any artist seeking success in the modern music economy must have a solid marketing plan for how to promote their music to their fans and the world in general. _____________________________________ In this five step guide, Jon Ostrow leads the MusicThinkTank community through…
INVESTOR ALERT: BUY HAIRSPRAY STOCKS NOW! – Live Nation, SiriusXM Announce Hair Nation Festival
If you ever doubted the staying power of music – even (usually) bad music – read this: SiriusXM and Live Nation are launching the Hair Nation Festival, a new music festival focusing on, unsurprisingly, hair metal. ______________________________________________ SiriusXM is teaming up with Live Nation to launch the SiriusXM Hair Nation…
Facebook Launches Its Version Of Content ID
Following complaints from content creators that their YouTube videos have been appearing on Facebook after being posted without the creator’s consent, the social network has released its own version of YouTube’s fabled Content ID. ________________________ Guest Post by Bobby Owsinski on Music 3.0 Content creators have been complaining for months…
TUE. BRIEFING: WMG’s ADA Lands BMG • Shazam For Brands • Alibaba Adds Music App • Coachella Pauses • More
Wednesday 4.20.2016 Music Business News From Around The Web WMG + BMG. It’s just a distribution deal, but is this also the beginning of re-consolidation? Updated continuously under our More News tab.
Finding An Audience In The College Market [INTERVIEW]
In this interview Lee Mayer, the president and founder of Houla Entertainment discusses the beginning of her career as an entertainment coordinator and offers artists some advice when it comes the challenge of successfully breaking into the college market. __________________________ Guest Post by Rick Goetz on Music Consultant Lee Mayer…
Music’s Future Is Virtual [Cortney Harding]
While still in many ways in it’s technological infancy, all signs point to virtual reality as being the future of music tech, as the medium opens up a host of marketing opportunities for artists beyond simply replicating the live concert experience. _________________________________ Guest Post by Cortney Harding on RethinkMusic Recently,…
Record Store Day 2016: What Was Hot, What Was Not
How did your your Record Store Day 2106 purchases stack up against the rest of the country? This year, Star Wars: The Force Awakens “March of the Resistance” was the top selling album on Record Store Day, while Double-Sided by twenty one pilots was the top selling single. Here is…
Music & Mental Health: Addressing A Cause Through Song
This article examines how songwriting can act as a tool to address broad public causes, and how its inherent abstraction makes it a valuable asset in assisting individuals with creatively working through issues in their lives. ______________________________________ Guest Post by Matt O’Donnell and Steve Paix on Soundfly’s Flypaper Creativity is…