As a creative artist, it’s unlikely you want to sink excessive amounts of time into social media marketing, meaning efficiency becomes key. This article covers how artists can diversify a single piece of content for application across a variety of platforms, thereby saving time and maximizing fan engagement. _______________________________ Guest…
Category archives: Music Business
This Startup Used A Chatbot To Sell $1M In Vinyl Records In 8 Months, Scores $3.5M Investment
Chatbots – "a computer program designed to simulate conversation with human users, especially over the Internet" – are all the rage in tech circles. Mark Zuckerberg says they’ll transform Facebook, and an 8 month old startup has used one to sell $1 million in vinyl records. Online vinyl store, The…
If You Use Bandcamp Or Soundcloud, You MUST Tag Your Music
While many artists may forget or simply not bother adding tags to their music, tags are incredibly useful as far as making your music discoverable not only to fans, but also anyone else in the industry searching for music like yours. Here we look at some pointers for maximizing the…
How To Make Money From Your Music On YouTube
YouTube is undeniably a hugely important resource for artists when it comes to gaining exposure and engaging with fans, but rigging the service so that it actually brings in revenue is an entirely different matter. ____________________________ In this new post on MusicThinkTank, Jon Ostrow reveals the best way for artist…
PRINCE, An Artist Who Controlled Every Aspect Of His Music And Career, LEFT NO WILL
Prince famously controlled of every aspect of his music and career. But his legacy may be left to warring relatives and the courts. That’s the almost inevitable result of news that broke yesterday: Prince left no will. ______________________________________ Prince’s sister Tyka Nelson has filed documents in probate court indicating that…
Apple Music Has 13 Million Subscribers, Adding 2 Million In 2 Months
Apple delivered a rare weak earnings report on Tuesday, sending its stock down 8%. But amidst the disappointment, was some very positive news on the music front. Apple Music has added 2 million paying subscribers in the last 2 months. ______________________________ Apple Music has more than 13 million subscribers, Apple…
WED. BRIEFING: Apple Music Hits 13M Subscribers As Earnings Fall • Congress Eyes Copyright • YouTube Retools • More
Wednesday 4.27.2016 Music Business News From Around The Web Apple earnings slid, but Music growth points to 20 million subscribers by year’s end. Updated continuously under our More News tab. Related articles New Ad Showcases Music On The Apple Watch [VIDEO] Watch: Official Guided Video Tour Of Music On Apple…
Inside The Taylor Swift Anti-Piracy Battle: Regulatory Filing Reveals UMG’s Massive Effort To Block Pirates
Few musicians or labels are fans of music piracy. But with Taylor Swift’s decision to keep her music anticipated album ‘1989’ off streaming music services, UMG, her label’s distributor, became particularly concerned and hatched a plan to fight it. ______________________________ A Universal Music Group filing with the U.S. Copyright office…
How Long Should A Teaser Video Be?
Teaser videos can be a popular way for artists and bands to promote their new material, but when it comes to the length of these previews, there are several different schools of thought on how much is enough to get the point across without inciting viewer fatigue. _________________________________ Guest Post…
5 Things Which Separate Career Musicians From Hobby Musicians
While many call themselves musicians, the level of seriousness with which they treat their craft varies greatly. Here we look at five different factors which help to distinguish career musicians from those who simply pursue music as a hobby. _________________________________________ Guest Post by Christine Occhino on the Sonicbids Blog Music…