Like it or not, a large part of the music business is just that: business. While musicality and creativity are certainly important, possessing solid entrepreneurial skills is also critical to getting your music to the largest audience possible. _________________________________ In this helpful go-to guide, recently shared on MusicThinkTank, Cherie Nelson…
Category archives: Music Business
Is DJ Hosting Worth It?
Historically, DJ hosting has been great way for artists in the hip-hop community to gain credibility through association, but as more DJs enter the scene and crowd the market, the question is being raised of whether the expense is worth the exposure. _____________________________ Guest Post from Trill Trax In hip-hop…
AM BRIEFING: China Bans Lady Gaga After Dalai Lama Meeting • Facebook Adds Slideshow, Curated Events • More
Tuesday 6.28.16 Music Business News From Around The Web Will Lady Gaga fans revolt if China tries to erase her from the internet? Updated continuously under our More News Related articles Merch Smarter – Unraveling 5 Common Mistakes Artists Make With Their Merch Business The New Artist Model Approach…
Google Partners With LyricFind To Deliver More Lyrics In Search, Administer Rights
[UPDATED] Google Search and Google Play Music are diving more deeply into song lyrics via a deal with LyricFind. Lyrics as an add-on have been getting attention lately. Apple Music is adding them. Spotify offered lyrics and recently dropped them, but insists their coming back. _________________________________________________ Google has partnered with…
6 Ways To Boost Your YouTube Channel
UPDATED: While its become controversial within the industry, there’s no denying that YouTube remains one of the most important social media platforms for music. Here we go beyond the basics, and look at some more in-depth ways to promote your music and reach fans. ____________________________ Guest Post by Fiona Zweib…
Warner Music’s $3 Billion Debt Upgraded To B1 "High Default Risk"
When Len Blavatnik’s Access Industries bought Warner Music Group in 2011, it took on $3.05 billion in expensive debt. Now investment ratings firm Moody’s has upgraded WMG’s outlook slightly from B2 to B1, but with a "high default risk." ___________________________________________ Moody’s Investor Service has upgraded Warner Music Group Holdings business…
The Musician’s Guide to Hiring a Publicist
My team and I at Cyber PR spend all our working hours (and many non-working hours) talking to musicians who want publicity for their art. What continues to baffle us is the fact that many of the artists who contact us have no idea what publicists do, or what to realistically expect from a publicity campaign.
#GoogleMath: No Idea What YouTube Is Paying You?
Despite an oft quoted figure of 3 billions dollars since 2005, it seems YouTube actually has has no idea what it’s paying artists, although the evidence seem to be fairly clear that it’s not enough, says Ted Kalo. _______________________________ Guest Post by Ted Kalo on Medium For one of the…
The Secret To Being A Successful Producer That No One Wants To Hear [Joey Sturgis, Asking Alexandria, Of Mice And Men]
While being a producer may be dream job of many, not everyone’s cut out for a career behind the console. Here Joey Sturgis offers some advice on what an aspiring producer/engineer should do in order to stand out and find success in the industry. _______________________________________ Guest Post by Joey Sturgis…
Clickbait Genius: Kayne West Debuts Star Fueled "Famous" Video
Kayne West has called his marriage to Kim Kardashian live performance art, and indeed that could be said about his entire career and life. his latest piece of social media genius, a new flesh-fueled star studded video for the song "Famous." _____________________________________ Last night Kanye West live streamed the debut…