Facebook has certainly risen to become one of the most effective channels through which to promote an event and boost ticket sales, but you may not be doing everything you can to reach and engage with those fans most likely to attend your event. __________________________ Guest post by Dana Tom…
Category archives: More News
How Artists Gamify Their Fanbases
In this article Bas Grasmayer examines three different promotional campaigns by musicians which employ gamification as way to both further engage and better monetize their fanbases, plus the emerging technology which allows such campaigns to work. ____________________________ Guest post by Bas Grasmayer for Synchblog Music lost its value in the…
5 Lies In YouTube’s Content ID Spin [Op-Ed]
As more artists come forward to condemn YouTube’s business practices, the video giant has taken to defending its content ID system, although the accuracy and honesty of its defense is questionable says Chris Castle. ___________________________ Guest post by Chris Castle of Music Technology Policy An increasing number of artists are…
The MP3 Is Dead, Long Live The MP3
Although the ability to ‘kill’ anything on the internet is questionable best, the alleged demise of Pepe The Frog was accompanied by the apparent death of the MP3, after the research company which holds the patent for MP3 coders and decoders terminated their licensing program for said patents. __________________________ Guest…
WED. BRIEF: Merlin, MQA Bring Hi-Res To Indies • Shazam Forgets Songs • Spotify $13B Valuation • More
Wednesday 5.17.17 Music Business News From Around The Web Does the Merlin, MQA deal signal that Hi Res music is about to go mainstream? Updated continuously under our More News tab
Thaddeus Rudd Of Mom+Pop Music On Label-Artist-Manager Relationships, Industry’s Future [INTERVIEW]
In this interview, Thaddeus Rudd of one of the world’s best respected indie labels, Mom+Pop Music about his career highlights, how someone looking to get involved in the music industry today should proceed, and what he anticipates for the future of the music business. ____________________________ Guest post by Emily White…
Latest "Twist" In Prince "Dancing Baby" Saga
[UPDATED] "Let’s Go Crazy" and take a legal dive into the ongoing saga of the infamous Prince "Dancing Baby" YouTube case, circa 2008. Stephen Carlisle examines a brief stating that the 9th Circuit Court of appeals, along with everyone else, got it wrong, but that the Supremes (court, not singing…
TUE. BRIEF: Pandora Eyes Ticketfly Sale • L.A. Reid Fallout • UMG Signs Tencent China Deal • New FAC CEO • More
5.16.17 Music Business News From Around The Web Given Ticketmaster’s dominance, Pandora’s Ticketfly purchase always felt more like expensive PR rather than a strategic move. Updated continuously under our More News tab
Rank On Google: How To Manage SEO For Events
Although about 5-10% of an event’s ticket sales result from people searching for the event, getting to this point requires concerted effort and careful search engine optimization on the part of the organizer. Here we look at some techniques for ensuring that your event appears at the top of a…
How To Create A Successful Music Business By Teaching Online
As the online learning industry continues to grow, more people are now able to make a living through teaching online. The music industry is no exception, and here we look at seven steps those interested in teaching online courses can get started building a business. ____________________________ Guest post by Eduardo…