Category archives: Merch

The Value Of Merch For Today’s Working Artist With Joey Stucky [INTERVIEW]

Here award-winning musician, personality, and engineer Joey Stuckey discusses the success of his music and the important role merch plays in branding his act and drawing in valuable revenue. _____________________________ Guest post from Disc Makers Blog Being blind hasn’t stopped Joey Stuckey from living a life of intention, joy, and…

Sony Launches Spotify Data-Driven Personalized Merch For Bring Me The Horizon

Sony has launched a line of customized merch created by Spotify data for the fans of UK rock band . The ‘Amo in color’ initiative connects streaming with physical merch utilizing Spotify data to generate unique T-shirts based on fans’ listening habits. The dedicated website directs fans to log in…

Treat Your Fans With Exclusive Halloween Merch Offers

Autumn is full upon us, and Halloween fans are already well into the full swing of the holiday. This can present a great opportunity to capitalize on the spooky season and give fans exclusive holiday-themed merch offers! ______________________________ Guest post by James Shotwell of Haulix Special edition and limited-run merchandise…

Why Discovering Your Genre Is Similar To Establishing A Business Niche

In this piece, Kayleigh Alexandra explains how the struggle of the modern aspiring musician is, in many ways, similar to the the challenge of the a fledgling business, and how the tactics for carving out a business niche can be employed to help grow your career as an artist. ___________________________…

How To Pull In More Money At Your Merch Table

In addition to acting as an important representation of your band, the merch table is also an important source of income for any touring artist, so maximizing your earning potential there is key. Here we look at ten ideas for increasing your take. ___________________________ Guest post by Randy Chertkow and…

Sony Music UK acquires merchandise company, Kontraband

Kontraband has handled the merchandise for an impressive roster of artists including Camila Cabello, Kylie, Iggy Pop, Bring Me The Horizon and others
The post Sony Music UK acquires merchandise company, Kontraband appeared first on Music Business World…

Influencer & celebrity merch marketplace Represent acquires concert merch platform, Sidestep

Artists who have used Sidestep include Beyoncé, Selena Gomez, Adele and many others
The post Influencer & celebrity merch marketplace Represent acquires concert merch platform, Sidestep appeared first on Music Business Worldwide.

5 Top Ways To Boost Music Merch Sales

While most musicians would rather spend time focused on honing their craft than they would perfecting their salesperson skills, revenue from merch has become a key part of a touring artists income, so selling as much possible is essential. Here we look at five tried and true tactics selling more…