How many white-sneaker-clad flight attendants does it take to serve a millennial? AirFrance aims to find out.
Category archives: Marketing to Millennials
5 Disconnects Between Millennials and the Financial Management Industry
Millennials are notorious for their brief attention spans but they are thinking long-term about their financial futures. All advisors need to do is learn to communicate with them.
Stop Targeting ‘Millennials’ — They’re Not a Single Demographic
It’s time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.
7 Ways Marketers Can Reach Gen Z
The youngest adults grew up connected. It’s only made getting attention possible, not easy.
How Millennials Signal Personal Identity Through Brand Preference
Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.
3 Things Businesses Can Learn From Millennials
Learning the habits, interests and personality traits of this vibrant demographic will grow your brand.